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Marketing Campaign Executive
Full Time - 40 hours per week
Based in Whitley - Coventry (Hybrid options available)
27.66 per hour - Inside IR35 (Umbrella Rate)
Job Overview
We are seeking a detail-oriented and proactive Marketing Campaign Executive to join our dynamic team. The ideal candidate will possess strong organisational skills and the ability to manage multiple tasks effectively. You will play a crucial role in enhancing our customer relationship management processes, ensuring that we maintain excellent communication with our clients while analysing data to drive strategic decisions.
Key Accountabilities and Responsibilities
- Support the implementation and development of the contact strategy across all CRM touchpoints, facilitating the delivery objectives and specifically focused on:
- The end to end Customer Journey
- Customer touch points and contact programmes including campaign delivery and automation
- Analytics and insight approach
- Demand creation
- Customer loyalty, retention and advocacy
- Use of in-house tools to automate campaigns and other processes.
- Evaluate and prioritise project requests and enhance intake processes.
- Work in an Agile fashion to test and optimise campaign ideas and enhanced journeys.
- Automation of campaigns and customer journeys to create space to test new activity.
- Campaign monitoring and optimisation.
Knowledge, Skills and Experience
A close understanding of how to activate campaigns and build customer segmentation models are essential. This is a technical activation role, so hands-on experience of activating campaigns and advanced segmentation and knowledge of data structures is key.
Essential:
- Fundamental understanding of database technologies and segmentation methodologies
- Extensive marketing communications or CRM experience in the luxury or eCommerce sector.
- Experience working on CRM and/or digital customer journeys.
- Demonstrable project planning and process skills with flexibility to adapt to a wide scope of activities and projects.
- An understanding of the digital landscape, channels and how to use them to target and engage customers effectively.
- Consumer and commercial focus
- Agency management skills including the ability to initiate and conclude projects
Desirable:
- Experience of using Salesforce Marketing Cloud suite of products.
- Strong background in agile SCRUM agile practices and associated tools (Jira, Confluence, Slack, etc.)
If you are passionate about enhancing customer relationships through effective CRM strategies and possess the necessary skills, we encourage you to apply for this exciting opportunity as a Campaign Executive - CRM
Why work through Contechs?
Contechs is a leading Automotive, Design, Engineering, Technology and Innovation Recruitment Consultancy. Founded in 1997, with an inhouse Contractor Care Team to support all external employees, acts as an employment agency for permanent and contract recruitment.
How to Apply
If you're interested in applying for this position, submit your application and one of our recruiters will be in touch.
If you know anyone that is suitable for the role, please visit the below page where we offer up to 600 referral fee: (url removed)
