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- Content Development & Maintenance
- Develop, edit, and manage engaging website content (text, images, videos, and downloadable resources) for a wide range of websites.
- Ensure all content aligns with brand tone, style, and messaging.
- Regularly monitor websites to ensure content is fresh, accurate, and aligned with our audience's needs.
- Work with content management systems, particularly Umbraco CMS.
- User Interface & Experience (UI & UX) Focus
- Apply knowledge of UI/UX design principles to enhance the overall user experience.
- Suggest improvements to website layout, content optimization, and user engagement based on feedback and best practices.
- Improve website structure, layout, and navigation to ensure a seamless user experience.
- Create mock-up designs using Figma to propose new website pages or redesigns.
- SEO & Performance Analytics
- Optimize website content to improve search engine rankings using SEO techniques, keywords, and metadata.
- Track user engagement, traffic, and conversions with Google Analytics, and use the insights to refine content and UX strategies.
- Team Collaboration
- Collaborate with internal teams and stakeholders to gather content and design requirements.
- Work closely with stakeholders to understand needs and refine content strategies.
- Participate in meetings to discuss content and design development and ensure alignment with overall project goals.
- Some experience in web content management, digital marketing, or a related field.
- Familiarity with content management systems (CMS), especially Umbraco is an advantage.
- Excellent written and verbal communication skills.
- Strong attention to detail and a passion for creating high-quality digital experiences.
- Ability to work well both as part of a team and independently.
- An understanding and interest in UI/UX principles.
- Experience using Figma for design mock-ups.
- Familiarity with Google Analytics for performance tracking and reporting.
