Work with a high calibre leadership team with expertise in finance, operations, design and marketing.
Lead an established UK sales team of 11
Drive sales growth into new and existing channels including export

Job Description: Head of Sales

£50,000 - £60,000 + £7,800 car allowance + annual bonus

We are seeking a dynamic Head of Sales to lead a team of 11 office-based and field-based sales professionals across retail and commercial sales channels. Reporting to the Managing Director, this is a pivotal role for an energetic and experienced sales leader. Key responsibilities include:

Leadership: Inspire, motivate, and coach a diverse sales team to maximise performance and achieve sales targets.
Sales Strategy & Execution: Develop and implement strategic sales plans to drive growth across retail, commercial and export channels.
Key Account Management: Leverage industry relationships to secure new business and strengthen partnerships with key garden centre groups
Reporting & Analysis: Monitor sales performance, market trends, and competitor activity to inform strategic decision-making.
Sales Targets:Identify gaps and opportunities in retail, commercial and export channels and drive focused sales activity towards delivering sales growth.
Product Development Input: Provide insights and recommendations to the product development team to align offerings with market demands.
Travel & Presence: Be office-based for 1-2 days per week, with national travel as required.

About the Company:

A leading supplier of high-quality outdoor products recognised for excellence in innovation, and customer service. The company supplies retailers and commercial customers throughout the UK with a 2025 order book showing significant growth.

Candidate profile: Head of Sales

We are looking for a dynamic and driven Sales Manager who will challenge existing practices and inspire to work better. The ideal candidate profile will be:

Proven experience in a Sales Manager, ideally but not necessarily with a garden trade supplier
Preferably with strong relationships with garden centre groupsor proven experience of opening and managing key retail accounts.
A natural motivator and coach, capable of developing individuals at all levels to achieve their potential.
Commercially astute with a track record of achieving targets.
Experience of or ability to manage international distributors
Strategic thinker with strong negotiation and relationship-building skills.
Ability to balance office-based collaboration with field-based team engagement and client meetings.
Excellent communication and presentation skills.

Contact: Nick Hester

Job Reference: NH/91289

Candidate care:

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If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.

Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file, during which time you may be contacted for other suitable vacancies. If you do not want us to do this please call us to advise.

In the meantime, we would like to thank you for your interest in Cavendish Maine.