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Marketing Executive - 6-month contract
Location: Crawley with Hybrid working Reed Crawley is partnered with a leading technology partner to major global industrial equipment manufacturers. They are seeking a Marketing Executive with B2B experience to join their team. This role involves shaping and executing marketing campaigns. You will utilise a broad mix of marketing skills, including event, digital, and account-based marketing, to retain and grow existing customers and fuel new business opportunities.
Key Responsibilities:
- Collaborate with marketing, commercial, and product teams to shape marketing activities that engage existing customers and target new businesses.
- Implement marketing campaign tactics, including event planning, social media, digital marketing, and advertising, and write copy for these campaigns.
- Manage the organisation, budget, and logistics of events, and collaborate with the Marketing team to deliver relevant materials.
- Utilise CRM systems (Hubspot and Salesforce) and marketing automation tools (HubSpot and MailChimp) to manage leads and activities, ensuring effective measurement of marketing activities.
- Create and execute email and digital campaigns, leveraging data to make recommendations for future marketing activities.
- Build and maintain contact lists using various sources, including event lists and LinkedIn.
- Shape and deliver digital advertising campaigns, measuring the effectiveness of these channels.
- Collate industry insights to create market insights reports to guide marketing campaigns.
Qualifications and Experience:
- 3+ years of marketing experience in a B2B environment.
- Experience in defining and executing marketing activities.
- Proficiency in using CRM systems and email platforms like Hubspot, Pardot, Marketo, or Eloqua.
- Demonstrates a customer/market focus.
- Experience working with commercial teams to create campaigns that drive sales.
- Strong project management skills with attention to dates, deliverables, and budgets.
- Good copywriting skills.
- Experience managing third-party suppliers.
Personal Attributes:
- Creativity and strategic thinking.
- Exceptional communication skills.
- Collaborative team player.
- Adaptable and customer-centric.
- Strong problem-solving skills and attention to detail.
If you are looking to be part of a dynamic team driving innovation in the technology sector. Apply now and Claire will be in touch
