- Plan, brief and oversee delivery of multi-channel leading marketing campaigns online and offline to achieve objectives set by marketing manager/business and deliver the marketing plan for the year Continually develop and improve the customer service messaging initiatives
- Planning all aspects of the user experience and user journey when executing thought leading marketing campaigns and initiatives
- Brief and create content for online (social, website, online PR) to support your campaign activity
- Continually improve the business multi-brand campaigns to ensure market share
- Identify, spec, plan and organise company events as agreed with the management team, including annual events such as P&P Live, industry events, as well as actively research and recommend additional opportunities
- Build landing pages as appropriate including setting up tracking and reporting on performance
- Build and schedule Email campaigns in DotMailer, optimising the suite of tools available
- Input to marketing strategy development, conduct market research in order to identify market requirements for current and future campaigns
- Keep up to date with relevant AI developments, new web-based marketing, website designs and features, in order to feed back to the team
- Evaluate the effectiveness of all campaigns and activity present performance back to the management team.
- Work collaboratively with the wider marketing and digital teams to deliver the marketing plan
- Be a brand ambassador for the company brand
- Building strong working relationships with our internal and third party creative agencies
- Work closely with the marketing assistants to offer support when needed
- Knowledge of marketing concepts and principles and demonstrable experience of working in a busy marketing role at a similar level – 2/3 years
- Excellent copywriting, editing and proofreading skills, including excellent written and verbal communication
- In-depth understanding of digital and social marketing best practices, especially in a B2B market
- Experience in event planning and co-ordination/management
- Excellent creative content and campaign creation for emails, website, social and print requirements • Strong commercial and analytical focus with experience in setting/reporting ROI and KPI’s
- Working knowledge of SEO and Google analytics would be highly desirable.
- Working knowledge of content management systems and automated marketing software
- Proficiency in MS Office, including Word, PowerPoint and Excel
- You’ll be an effective planner and proactive communicator, you will ensure the effective planning, delivery and scheduling of the marketing plan, whilst also clearly demonstrating inventiveness and brilliance in developing on-message output with a real customer benefit-led focus for both offline and online media.
- Determined, organised, proactive and with a keen eye for detail you will be a key part of this high performing, learning team.