Brand Marketing Executive

We are delighted to be working with our Fife based client, Hoggs of Fife. A countrywear brand enjoying a resurgence in recent years, driven by their excellent brand story and reputation. Hoggs of Fife are looking for a Brand Marketing Executive for a newly created role which plays a pivotal role in shaping and maintaining the visual identity of the brand.

Your responsibilities will span across various key areas, including:

• Managing the image library, coordinating photoshoots, driving social media strategy
• Overseeing the production of a Brand Bible, generic POS and the evolution of Branded packaging and swing tickets etc.
• Take charge of the production of product catalogues, ensuring they align with brand standards and effectively showcase the collection each season.
• Supporting the UK/Ireland sales team in their work, via POS but also bespoke space claim projects and other collaborative initiatives to support the brand at retail.
• Curating an impactful image library to orchestrating photoshoots that capture the essence of our brand, you will be at the forefront of creating visual content that resonates with our target audience.
• Responsible for the development and communication of brand guidelines.
• Serving as a reference for internal teams to maintain coherence in brand communications.
• Oversee showroom maintenance and redevelopment, ensuring that physical spaces align with brand aesthetic and contribute to a positive customer experience.

To be suitable for this challenging, creative and rewarding role, your key skills and experience should include;

• Experience working in marketing related role in the retail, branded or country wear industry.
• You must have a creative mindset, attention to detail, and a deep understanding of brand aesthetics.
• A passion for and understanding of country brands would be preferred but not essential.
• Strong organisational skills and ability to help build a dynamic marketing environment.
• Countrywear is a niche market sector. Hoggs of Fife a family- owned heritage brand - as such it is accepted that there will be an initial period of absorbing the culture and brand positioning before fully embracing the opportunities that come with this exciting position.

Ideally, this is a fully office-based role but working 1 or 2 days from home may be considered.
You will receive a competitive salary (DOE) + excellent benefits.

If you are committed to a permanent opportunity and want to join a company where you will be helping to shape a visually compelling narrative that resonates with their audience and strengthens brand presence in the market, then please apply with your CV and application ASAP.

INDPERM