Sales Area Manager

Our client, a well-established bakery brand known for serving freshly baked goods including pies, cakes and pastries to take away, is seeking an experienced Sales Area Manager to join their team.

This is an exciting opportunity to lead and support a portfolio of retail shops across the Midlands.

Whilst 'sales' is featured in the job title, this role offers a broad remit beyond revenue generation. You will be instrumental in supporting shop operations, team development, customer experience, and regional performance. Flexibility is essential, as you may be required to support shops outside your designated area.

Role Purpose

As Sales Area Manager, you will oversee multiple stores within a defined region, ensuring operational excellence, consistent application of company standards, optimal sales performance, and exceptional customer service.

Key Responsibilities

Sales & Performance Management.
Develop and implement strategies to achieve sales targets and growth objectives.
Monitor store performance in line with the company's six key retail metrics - the 'Big Six': Total Sales, Average Spend, Waste Percentage, Product Targets, Contracted Hours Targets and Wage Percentage.
Analyse sales data to identify trends, areas of improvement and opportunities for growth.

Leadership & Team Development

Provide ongoing support and leadership to Shop Managers, ensuring they are fully equipped to deliver operational standards.
Visit every shop in your area in accordance to the schedule set to assess performance and offer constructive feedback.
Recruit, train and mentor Shop Managers, nurturing high-performing teams and identifying future leaders for succession planning.
Inspire and energise shop visits with enthusiasm and hands-on support.

Customer Experience

Uphold a consistent, high-quality customer experience across all sites.
Ensure stores are visually aligned with the brand's marketing guidelines.
Address and resolve customer complaints linked to your region.
Oversee store cleanliness and adherence to health and safety standards.

Strategic Planning

Collaborate with other business functions (e.g. New Product Development, Finance) to develop and execute key initiatives.
Contribute to weekly performance meetings by reporting on objectives and sharing initiatives to enhance profitability.
Complete quarterly reviews of each shop with their respective Shop Manager and present findings to the Senior Leadership Team.

Ideal Background

This role would suit a candidate with a strong background in multi-site retail management, ideally within food-to-go, convenience, or quick service environments.
Experience in managing dispersed teams, working with KPIs, and driving operational consistency is essential.
Candidates from high street bakery chains, supermarkets with in-store bakery sections, or fast-paced hospitality operations will be particularly well-suited.
A hands-on approach, commercial acumen, and the ability to thrive in a customer-focused environment are key to success in this role.

Key Requirements

Proven experience in a multi-site retail management role, preferably within food or bakery sectors.
Strong leadership and people management skills.
Results-driven mindset with the ability to interpret performance metrics.
Excellent communication and organisational skills.
Flexibility to work 40 hours over 5 days per week, including weekends on a rota. Availability between 7:00 am - 5:00 pm is required.
Willingness to travel and support stores across the Midlands region and beyond when needed.

Benefits

35,000 per annum, 25 days holiday plus bank holidays, 30% staff discount on all company products.

Opportunity to work with a beloved regional brand delivering quality bakery products.

If you are a dynamic and adaptable leader with a passion for retail excellence and team development, we would love to hear from you.

To apply, please submit your CV and a short covering letter outlining your relevant experience.

Barker Ross Group values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application.

For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies we are acting as an Employment Agency, and when advertising temporary/contract vacancies we are acting as an Employment Business.