Digital Media Executive

Digital Media Executive

Location: Didcot, Oxfordshire

Department: Marketing

up to 34K depending on experience

We are working with a client who are seeking a Digital Media Executive to join their Marketing team. This role is integral in executing a range of digital marketing activities to support all sales channels, with key responsibilities in website management, CRM, media advertising campaigns and SEO.

Key Responsibilities

Website (30%)

• Oversee and maintain the company website, ensuring accurate and up-to-date product information
• Create and manage compelling landing pages for product launches and campaigns
• Monitor website performance

CRM Management (30%)

• Manage and maintain CRM databases within HubSpot.
• Create and execute B2B email marketing campaigns, including customer newsletters
• Manage sales pipelines to ensure thorough lead tracking
• Develop marketing automation workflows
• Create and manage custom dashboards to illustrate sales activity

Media Campaigns (15%)

• Support the execution of media campaigns across multiple channels, including consumer, e-commerce, incorporating PPC and retail media
• Optimise ad performance to maximise ROI
• Ensure alignment of media campaigns with broader business goals, coordinating between internal and external partners

SEO (10%)

• Manage SEO-related tasks, including updating page descriptions and tags, and implementing best practices for on-site SEO
• Conduct keyword research and competitor analysis to inform content strategy and improve organic search visibility
• Monitor SEO performance and provide recommendations for continuous improvement based on key metrics such as traffic, rankings, and conversions

Analytics (15%)

• Provide regular, actionable reporting on website and media performance, including KPIs like traffic, bounce rates, conversion rates, and ROI
• Empower internal stakeholders with key performance data and insights to support customer relations

Required Skills, Knowledge, and Experience:

• Degree educated or equivalent
• At least two years' experience in a similar role
• Experience using Google Analytics
• Proficiency in HubSpot
• Strong knowledge of SEO best practices
• Experience with Google Ads, Meta Ads, and other advertising platforms
• Skilled in data segmentation and managing CRM databases
• Ability to use data to inform results and maximise campaign performance
• Strong organisational skills and ability to manage multiple tasks
• Excellent communication skills and ability to work well within a team