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Digital Media Executive
Location: Didcot, Oxfordshire
Department: Marketing
up to 34K depending on experience
We are working with a client who are seeking a Digital Media Executive to join their Marketing team. This role is integral in executing a range of digital marketing activities to support all sales channels, with key responsibilities in website management, CRM, media advertising campaigns and SEO.
Key Responsibilities
Website (30%)
- Oversee and maintain the company website, ensuring accurate and up-to-date product information
- Create and manage compelling landing pages for product launches and campaigns
- Monitor website performance
CRM Management (30%)
- Manage and maintain CRM databases within HubSpot.
- Create and execute B2B email marketing campaigns, including customer newsletters
- Manage sales pipelines to ensure thorough lead tracking
- Develop marketing automation workflows
- Create and manage custom dashboards to illustrate sales activity
Media Campaigns (15%)
- Support the execution of media campaigns across multiple channels, including consumer, e-commerce, incorporating PPC and retail media
- Optimise ad performance to maximise ROI
- Ensure alignment of media campaigns with broader business goals, coordinating between internal and external partners
SEO (10%)
- Manage SEO-related tasks, including updating page descriptions and tags, and implementing best practices for on-site SEO
- Conduct keyword research and competitor analysis to inform content strategy and improve organic search visibility
- Monitor SEO performance and provide recommendations for continuous improvement based on key metrics such as traffic, rankings, and conversions
Analytics (15%)
- Provide regular, actionable reporting on website and media performance, including KPIs like traffic, bounce rates, conversion rates, and ROI
- Empower internal stakeholders with key performance data and insights to support customer relations
Required Skills, Knowledge, and Experience:
- Degree educated or equivalent
- At least two years' experience in a similar role
- Experience using Google Analytics
- Proficiency in HubSpot
- Strong knowledge of SEO best practices
- Experience with Google Ads, Meta Ads, and other advertising platforms
- Skilled in data segmentation and managing CRM databases
- Ability to use data to inform results and maximise campaign performance
- Strong organisational skills and ability to manage multiple tasks
- Excellent communication skills and ability to work well within a team
