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- Drive profitable growth through the development and delivery of the new product/innovation strategy and plan.
- Champion end-user needs to ensure our product portfolio remains relevant, and we adapt to changing end-user needs.
- Reinforce the brands premium positioning. Ensure the product development programme justifies the Brand price premium.
Client Details
A premium Consumer Goods brand based in Dorset.
Description
- Lead and manage the end-to-end product development process, ensuring the delivery of high-quality, market-leading products, within the agreed timescales
- Work with the Management Team to define the NPD strategy. Develop and manage product roadmaps, ensuring alignment with company objective
- Deliver the annual financial NPD budgets as part of the 3 year rolling NPD roadmap and understand their end-users
- Identify market opportunities and lead research to gather insights into end-user needs, market trends, and competitor activity. Use this knowledge to develop new product ranges.
- Collaborate with cross-functional teams, including sales, other marketing functions, finance, purchasing, and operations, to develop innovative product solutions that meet end-user needs, trade customer requirements and align with business goals
- Create and present business cases for new product ideas as part of the commercial approval process Commercial proposals will include pricing recommendations, product profitability analysis, competitor bench-marking, end-user and trade customer propositions, estimated launch costs, potential risks, and any other strategic benefits
- Manage the product development lifecycle, including concept ideation, prototyping, testing, and commercialisation. Included in this lifecycle approach are annual recommendations for discontinued skus
- Drive continuous improvement in product design, functionality, and user experience to ensure products remain competitive and meet evolving market demand
- Review existing portfolio performance on a quarterly basis to identify performance trends and identify any issue
- Work with other functions to make recommendations
- Mentor and lead one direct report, fostering a cross-business collaborative and entrepreneurial team culture
- Support Sales & Demand Planning to agree new product launch forecasts. This will be a monthly sales forecast for the first 12-18 months of launch
- Measure performance against these monthly forecasts
- Ensure all product development activities comply with relevant regulations, quality standards, and industry best practices including ESG
- Build and maintain relationships with various sourcing teams, external suppliers, and key partners, to facilitate the smooth execution of product development projects
- Lead supplier negotiations for NPD projects working in collaboration with the purchasing function. Drive for continual improvement from suppliers regarding ethical and sustainable best practices
Profile
- Proven experience (typically 7+ years) in new product development with a demonstrated track record of successfully bringing products to market. Design experience also key
- Strong leadership skills, with the ability to inspire and guide teams across the business toward achieving shared goals
- Excellent project management skills, with experience in managing multiple projects simultaneously and meeting deadlines
- Strong problem-solving skills and the ability to think strategically and creatively.
- Exceptional communication skills, with the ability to influence and collaborate effectively across all levels of the organisation
- A degree in Business, Marketing, Design, or a related discipline (or equivalent experience)
- Experience working within Consumer goods is a key requirement
- Premium Brand experience desirable
Job Offer
- Competive basic salary
- Bonus + PHC + Pension Contribution
- Hybrid working
- 25 days holiday
- Great place to work with career progression beyond this role
