PPC Executive

The Role

We are recruiting a PPC Executive on behalf of a leading Midlands-based retailer. This is a full-time, dynamic position focusing on managing and optimising paid search and affiliate campaigns to drive digital marketing performance.

Responsibilities

• Collaborate with internal and external stakeholders to plan campaigns using relevant data and analysis
• Work closely with agency partners to manage Paid Search campaigns across Google and Bing, ensuring alignment with best practices and KPIs
• Support and expand the affiliate programme, managing relationships with affiliate partners like Quidco and Hot UK Deals
• Produce and distribute regular reports to key stakeholders, providing insights into channel performance and identifying growth opportunities
• Build strong relationships with external partners, keeping them informed on product updates and promotional information
• Track industry trends and proactively identify new digital marketing opportunities
• Focus on maximising ROI across Paid Search channels by identifying optimisation opportunities
• Assist the Group Paid Search Manager with implementing strategic digital marketing initiatives
• Analyse campaign performance data to spot trends and recommend improvements
• Contribute to strategic discussions on paid media approaches, based on performance insights
• Coordinate with finance and product teams to align marketing initiatives with business objectives

Candidate Criteria

• Minimum of 1 year's experience working with Paid Search tools, such as Google Ads
• Strong analytical skills, with the ability to identify trends and opportunities in data
• Experience creating and presenting digital marketing reports that summarise key insights
• Background working within a fast-paced marketing environment
• Foundational understanding of various digital marketing channels and concepts
• Eagerness to learn and adapt to new marketing strategies and techniques
• Strong interpersonal skills with the ability to build effective relationships with stakeholders
• Creative problem-solver with the ability to think innovatively about campaign solutions

Please apply for more information

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