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Fab opportunity for an experienced Digital Marketer to start in the New year! Salary: dependent on the individuals skills and experience - it will definitely be very market competitive though as this is a great global company that rewards its staff well Benefits include: enhanced pension free parking healthcare dental care 33 days holiday (inc bank hols)plus much more Hours: Mon-Fri 9am-5pm Location: hybrid between offices in Central Beds (2 days per week) and home Role Overview The Digital Marketer will be working with the Marketing Team, where you will be responsible for the planning, creation and delivery of the content pipeline - a key component to the company's overall marketing strategy.The Digital Marketer will report into the Marketing Manager, and will have a broad remit that covers the company’s business services on offer, along with the responsibility for developing content that meets the needs of the core audience across web, social and print collateral.The position holder will have responsibility for maintaining the companies social media presence, as well as ensuring the website is updated with new blog, news and video content on a regular and consistent basis.Overview of Key Duties
The Digital Marketer will:
- Develop, implement and evaluate the content and plans aiming at the target audience
- Working with your technical colleagues to develop a consistent content pipeline of blogs and news articles as well as the wider commercial team to ensure the correct presentation of client facing collateral including tender documentation
- Filming and editing the company’s video and podcast assets (client videos, video case studies, promotional snippets etc.)
- Ensuring content is of a high standard and aligns with the business objectives
- Work closely with business unit leads to ensure the brand and company is positioned as thought leaders in areas of key strategic focus (e.g. sustainability, information security)
- To monitor and report on content performance
- Oversee the development of rich media content such as video and infographics
- Manage social media content, ensuring regular posts are published and continuing to build our library of assets for use throughout our web and social estate
- Reviewing all content to ensure it is optimised for SEO
- Work with the team on marketing campaigns and Plan, implement and deliver promotional and digital marketing campaigns aligned with the commercial strategy and campaign plans
- Keep up to date with best practice and developments in the world of social media, digital marketing (SEO & PPC) and content marketing
- website updates
- Liaising with external suppliers such as graphic designers and digital agencies as well as clients to develop case studies so great communication skills needed
- Communicating updates on content development and performance to the Commercial Department
- Creation, organisation, publication and attendance of all marketing activities in line with marketing plans including copy writing, PR, promotions, webinars, conferences and communication
- Manage and improve lead generation campaigns and measure results
- Manage and enforce the marketing team’s administrative systems on an on-going basis (Publications library, photo bank, electronic files, design archive etc)
What's Required ?Essential :A related degree Experience of video editing tools and creating seamless contentCopy-writing skills Experience of developing content marketing campaigns that align with and deliver against Business objectivesProven Experience in developing content in various formats, from longform blogs, through to email and social mediaA good understanding of understanding of SEO and PPC best practiceA proven organiser with the ability to manage multiple projects and work to tight deadlinesB2B marketing experience in the services sector ideally Exposure and understanding of graphic design tools such as Adobe Acrobat and PhotoshopExperience in analysing and reporting on content performance using platforms like Google AnalyticMS office (PowerPoint, Word, Excel & Outlook), Website CMS such as Kentico, Salesforce, Drop Box etc as well as creative tools such as CanvaAn excellent communicator Ideally a full UK driving license as some travel across the UK may be required
