Paid Ads Manager

Job Title: Paid Ads Manager

Location: Edinburgh
Salary: 35,000 - 48,000 per annum, dependent on experience
Employment Type: Full-time

PLEASE ONLY APPLY IF YOU LIVE WITHIN A REASONABLE COMMUTE TO EDINBURGH AS THIS ROLE IS HYBRID.

be:technology are partnered with an industry leader in their search for a Paid Ads Manager based in Edinburgh.

Role Overview:
We are looking for a skilled Paid Ads Manager to lead our advertising strategy and manage a growing team in our Edinburgh office. This role requires someone who thrives in a fast-paced environment, has a knack for data-driven decisions, and a deep understanding of paid media. The ideal candidate will bring at least 4 years of paid ads experience and be comfortable with the ins and outs of platforms like Google Ads, Bing Ads, and LinkedIn, along with a strong foundation in B2B advertising.

Key Responsibilities:

• Lead and develop a high-performing paid media team to achieve ambitious KPIs and growth targets.
• Design, implement, and manage paid advertising campaigns on Google Ads, Bing Ads, and LinkedIn tailored for B2B audiences.
• Develop a data-driven approach to continuously optimize ad performance, maximize ROI, and reduce CPA.
• Collaborate closely with cross-functional teams, such as content and design, to develop high-quality, effective ad creatives.
• Provide detailed performance analysis, reports, and insights, using data to drive future campaign strategies.
• Manage advertising budgets to ensure cost-effective growth and maximum ROI.
• Stay updated on industry trends, emerging technologies, and algorithm changes to maintain our competitive edge.

Requirements:

• Minimum of 4 years' experience in paid ads, paid media, and managing high-impact ad campaigns across multiple channels.
• Proven expertise in Google Ads, Bing Ads, LinkedIn advertising, with a strong focus on B2B campaigns.
• Exceptional data analysis and optimization skills with a passion for testing and refining strategies.
• Strong project management skills with the ability to handle multiple campaigns and priorities.
• Experience leading and developing a team to exceed client expectations and meet ambitious KPIs.
• Outstanding communication skills, both written and verbal.
• Proficiency with analytics and reporting tools, particularly Google Analytics and other ad performance software.

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.