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Senior Digital Analyst

Change Digital
Posted 14 hours ago, valid for 24 days
Location

Edinburgh, City of Edinburgh EH13EG, Scotland

Salary

£40,000 - £55,000 per annum

Contract type

Full Time

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Sonic Summary

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  • The role is for an experienced Digital Analyst with a focus on customer journeys and website behavior.
  • Candidates should have experience with Adobe Analytics or Google Analytics, along with a Tag Management solution.
  • The position offers a competitive salary, though the exact figure is not specified in the job description.
  • Applicants should possess strong communication skills and the ability to work in a fast-paced environment.
  • Experience in digital analytics is required, along with a minimum of three years in a relevant field.

Are you an experienced Digital Analyst ?

Have you worked with Adobe or Google Analytics ?

Do you have experience working with a Tag management solution ?

If so I have an exciting new role with a leading financial services company who have been going through a major transformation.

You will be part of their Digital Analytics Team and will work closely with Product Owners and UX Designers to analyse data and identify insights.

Your responsibilities will include:

  • Data analysis and interpretation: Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights.
  • Reporting and visualisation: Create and deliver regular reports and dashboards to stakeholders
  • Performance optimisation: Identify opportunities for improving website performance, user experience, and conversion rates.
  • Collaboration and communication: Work closely with marketing, product, and technology teams to align analytics with overall business objectives.

Skills that are needed:

  • Digital Analytics experience, focussed on customer journeys and website behaviour, working with an enterprise platform such as Adobe Analytics/Google Analytics.
  • Strong communications skills.
  • Ensure Digital Analytics supports the development of exceptional digital customer experiences that deliver customer and business value.
  • Ability to prioritise and work in a fast-paced organisation
  • Experience working and debugging with a Tag Management solution.

Advantageous skills:

  • Experience working with Maxymiser Testing and Optimisation, or another A/B and multivariate testing platform..
  • Experience working with marketing technologies (Google, Meta etc.) and with HTML/CSS/JavaScript.
  • Experience working with qualitive data tools (Medallia DXA etc.)

For more information get in touch asap.

Apply now in a few quick clicks

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