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Exciting opportunity to join Innis & Gunn, No. 1 premium Scottish Lager. As an independent beer company born in Scotland Innis & Gunn never why away from putting in the time and effort necessary to create a different kind of beer and brand. Originality is at the core of our business; in the beers we make, in way we make them, and in the ways, we celebrate the originality of others.
Role Overview
Taking total responsibility of the On-Trade channel in our heartland of Edinburgh and beyond, you will be the go-to for everyone on-trade in this territory. Liaising with you peers in sales and across other areas of the business including marketing, customer service and finance as you build the Innis & Gunn footprint in this important area.
Role Mission
You will be responsible for building distribution in our Innis & Gunn brands focusing on Lager, Ossian and Original. Your focus will be to drive distribution primarily for Innis & Gunn Lager, into the target outlets, helping to make it as widely available as possible across your territory.
Key Deliverables
- Distribution of draught and packaged beers across your territory
- Deliver against distribution objectives, customer contact, POS and ROS KPI's
- Brands Team Engagement - working collaboratively with the brands team to deliver customer plans that drive growth and rate of sale in your accounts
- Be direct point of contact for everything on trade in the east of Scotland
Competency Requirements
- Ability to translate sales plans into actionable tactics
- Delivering against sales and distribution targets
- Commercial acumen, ability to prepare customer commercial proposals
- Analytical and influencing skills with a fact-based approach
- Data management skills, to track and action set KPI's across sales performance
Knowledge Requirements
- UK beer category, or other alcoholic drinks category
- UK on trade landscape
- Role of brands as part of commercial proposals
- Role of logistics and impact on commercial agreements
- Data and its influence on brand proposals
Role Requirements
- At least 3 Years experience in Sales, Marketing or Commercial role preferably within alcohol industry.
- University education, preferably across business studies
- In-depth understanding of Scottish on Trade channel
- Full UK driving license essential
