Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Farnborough, UK

Hybrid: 3 days onsite, 2 days remote

Salary: Up to £55,000, dependent on experience

Position Overview:Our clients, an established manufacturing company, are seeking an experienced and results-driven Digital Marketing Manager to lead the development and execution of their digital marketing strategy. This position will focus on customer relationship management (CRM), lead generation, and driving measurable results through digital channels. As the owner of all digital platforms and tools, you will play a crucial role in expanding our online presence, nurturing customer relationships, and supporting business growth through targeted marketing initiatives.

Key Responsibilities:

• Oversee the execution of digital marketing campaigns across multiple channels, including email marketing, SEM, social media, paid ads, and content marketing.
• Continuously optimise digital marketing efforts using data-driven insights and performance metrics to adjust strategies for maximum ROI.
• Manage and optimise CRM systems to support the entire customer journey, from lead acquisition to conversion and post-sales engagement.
• Develop and execute targeted email marketing campaigns, leveraging CRM tools to segment audiences, automate workflows, and deliver personalised content.
• Implement and optimise lead generation strategies to drive high-quality leads into the sales funnel.
• Work closely with regional marketing managers, sales teams, and customer service to align CRM and marketing efforts, ensuring smooth lead handover and integration.
• Manage paid media campaigns across various platforms (Google Ads, LinkedIn, Facebook, Instagram) to ensure consistency across global and local markets.
• Oversee paid campaign budgets, ensuring cost-effectiveness while achieving brand awareness and lead generation goals.
• Lead the strategy for the global website, optimising user experience (UX) and ensuring localised content for different regions.
• Collaborate with internal teams, including marketing communications, product managers, and external agencies, to produce high-quality content (e.g., blogs, case studies, whitepapers, videos, infographics) that engages target audiences.
• Build and maintain relationships with external partners and agencies to enhance digital marketing efforts.

Requirements:

• Bachelor’s degree in marketing, or related field.
• Proven experience in digital marketing, especially focused on CRM management and lead generation in B2B or industrial environments.
• Expertise in developing lead scoring models and optimising lead qualification processes.
• Strong knowledge of digital marketing channels, including SEM, social media, SEO, email marketing, and paid media campaigns.
• Experience with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce, Marketo).
• Proficiency in Google Ads, Facebook Ads Manager, GoogleAnalytics, and other digital marketing tools.
• Strong analytical skills to interpret data, identify trends, and use insights for continuous improvement.
• Excellent project management and organisational skills, with the ability to handle multiple campaigns simultaneously and deliver on time.
• Exceptional written and verbal communication skills, with the ability to craft compelling and persuasive messaging.
• Ability to work collaboratively within a team and interact effectively with cross-functional teams.

Howett Thorpe are acting as a recruitment agency in relation to this role and comply with all relevant UK legislation and do not discriminate on any protected characteristics. Due to the high volume of applications, we currently receive, we are unable to respond to all candidates. If you do not hear from a consultant within 5 working days, please assume that you have not been successful.

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Job Type

Business Support - Administration