Digital Marketing Manager

Digital Marketing Manager - Early Spring 2025 Start

Location: Farnborough, UK
Reports to: Global Marketing Director

Salary: £41,500 - £55,000 annually

Role Overview

Are you an experienced Digital Marketing professional Do you enjoy driving digital campaigns and maximising ROI Are you looking for an opportunity that offers growth and impact in a fast-paced, collaborative environment If this sounds like you, we have the perfect role!

Join a forward-thinking company with a strong focus on digital marketing, CRM, and lead generation. This exciting role offers a variety of challenges, including overseeing global campaigns, optimising customer journeys, and managing paid media strategies across multiple platforms.

With a commitment to training, support, and career development, this role is ideal for someone eager to make a difference and grow within a supportive, dynamic environment. Flexibility is required to work across various digital channels and collaborate with teams worldwide.

Benefits:

• Generous company pensions with employer contributions of up to 11%
• Annual Leave: 25 days + bank holidays per year, increasing with service
• Educational assistance
• Free on-site parking
• 1 x paid charity volunteering day per year
• Workplace nursery benefit
• Enhanced parental leave
• Supportive Culture: Daily support to ensure success and satisfaction.
• Professional Growth: Opportunities to progress within engineering or into other areas of the business.
• Health initiatives include:
  • Cycle to work scheme
  • Eye care vouchers
  • Flu jabs
  • Death in service benefit
  • Long-term disability benefit
  • Enhanced sick leave
• Discount platform including:
  • Gym discounts
  • Phone discounts
  • Technology savings

Key Responsibilities:

• Execute digital marketing campaigns across email, SEM, social media, PPC, paid ads, and content marketing.
• Optimise digital marketing strategies based on performance metrics.
• Manage and optimise the customer journey, collaborating with sales and customer service teams.
• Develop and execute targeted email marketing campaigns.
• Create lead generation strategies, including eBooks, webinars, landing pages, and case studies.
• Collaborate with Regional Marketing Managers to implement regional digital campaigns.
• Manage paid media campaigns across Google Ads, Facebook, LinkedIn, etc.
• Oversee the global website strategy, ensuring optimal user experience and localised content.
• Collaborate with the Global Marketing Communications Manager and Product Managers to create high-quality content.

Skills and Experience:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in digital marketing, particularly CRM management and lead generation in a B2B or industrial environment.
• Experience in PPC, paid ads, and media.
• Strong knowledge of SEM, social media, content marketing, email marketing, SEO, and paid media campaigns.
• Proficient in marketing automation tools and CRM software (e.g., HubSpot, Salesforce, Marketo), and digital marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
• Experience developing lead scoring models and optimising lead qualification processes.
• Ability to analyse data and optimise marketing strategies based on trends.
• Strong project management and organisational skills to manage multiple campaigns.
• Excellent communication skills for crafting persuasive messaging.

Company Culture:

The company prides itself on fostering a supportive and inclusive environment where employees feel valued and empowered. Collaboration and teamwork are at the heart of the culture, with a focus on personal growth and professional development. Employees are encouraged to take initiative and contribute to innovative ideas that drive the company forward. The organisation values a positive and proactive mindset, promoting a healthy work-life balance and offering continuous support to ensure success. Training and career development are prioritised, ensuring that each team member has the tools they need to thrive and grow within the business.

Additional Information:
The role is office-based with the possibility of occasional remote work, depending on team and business needs. The working hours are 37.5 hours per week, with the option to work from 8:30am/9am to 5pm/5.30pm, including a 1-hour lunch break. Flexibility may be required for client meetings or specific business requirements.

For further information about this exciting opportunity and to apply, please submit your CV for immediate consideration.