- Play a critical role in the launch of a product in a new indication.
- Drive the development and execution of marketing strategies and brand plans to support the product launch.
- Build and support the creation of innovative and effective campaigns and initiatives.
- Aim to build advocacy, grow sales, and increase market share in the UK and Ireland.
- Track relevant KPIs and metrics to inform marketing activities.
- Review and adjust brand tactics per cycle based on key internal and external dynamics.
- Develop competitive and impactful materials for field use to advance our brand strategy.
- Work collaboratively to develop product promotional materials, seeking cross-functional input to maximise the impact of materials.