Job Title: Marketing & Ecommerce Manager- Full autonomyPackage: £45k Hybrid- Fleetwood- PermanentReporting to: The DirectorsOur client, one of Fleetwood’s most respected and established employers are looking to recruit an Experienced Marketing and E-Commerce Manager supporting an established Marketing Executive in a full autonomy opportunity.The role is offering hybrid working 2/3 days office based in Fleetwood with a salary of circa £45,000 per annum along with benefits.The role is working 40 hours per week between 8:00am and 5:30pm to suit the chosen candidateMore about this incredible role:-Job Function: The planning, development and achievement of company objectives in relation to marketing and Ecommerce platforms. Job Purpose: To oversee and manage all involvement in internal and external marketing for the business and to oversee and manage all involvement with the online ordering platforms, with the aim being to increase online sales, keeping customers online and ensure customers have the best online journey possible, whilst always having a proactive approach to the task at hand and improving the customers’ experience. Key Accountabilities:

Oversee all aspects of the Marketing and Ecommerce department, taking ownership in full.

Present detailed ideas of improvements that need to be implemented or actioned on either the Marketing or Ecommerce side, to the Directors of the business.
Continuously review the marketing strategy and amend if needed.
Oversee and approve marketing material, from website banners to hard copy and everything in between.
Develop creative and engaging social media strategies, working with suppliers to execute marketing plans to a deadline.
Oversee maintenance of the online ordering platforms, ensuring the best experience possible for the users.
Coming up with ways to move customers online and implementing, without hesitation, as long as financially viable.
To ensure the customers online / digital journey is as good as can be and continuously improving it.
Ensuring that the latest technology is being used for maximum efficiency and effectiveness and propose technology implementation to the Directors.
Looking at trends and other members of our buying group and suppliers within the sector and seeing how it can be improved to become a more attractive choice to the consumer
Managing the marketing budget.
Consistent tracking of online progression and reporting into the Directors.
Manage the marketing department to ensure the company is up to date with market trends online and ensuring a strong presence online.
Explore the functionality of the ERP system for improvement work to be carried out to improve online customer conversion / retention and customer journey improvements
Oversee and plan content using scheduling tools.
Increase traffic to the company’s website and online ordering platforms
Manage and oversee all marketing campaigns and creative development promotional materials, website content, advertisements and other marketing related projects.

Key Accountabilitys:

Leading by example within the wider team.
Look to the future, analyse and implement future proof solutions to ensure continued growth within the mentioned fields.
Assist the business with reporting and tracking of sustainability measures and reviewing company sustainability policy in line with trends and market requirements.

Key Skills:

Proven experience in developing marketing plans and campaigns
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Proven experience in written and verbal communication skills
Experience in setting up and optimising campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Up-to-date with the latest trends and best practices in online marketing and measurement
Strong project management, multitasking, and decision-making skills
Data driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Experience in social media including Instagram, Facebook and Twitter
Good time management skills
BSc/MSc degree in Marketing is desirable but not required.

Is this you?

Excellent attention to detail
Confident communicator
Excellent literacy and numeracy skills and proficiency using relevant IT software (Microsoft Word, Excel & Outlook).
Previous experience in marketing
Strong decision maker
Ability to cope under pressure

If you are looking to be part of something special then this is the role for you! Send your up to date CV to or call me for a confidential chat on Good luck with your application Victoria ??

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