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Central Employment are looking for a data drive and creative Email Marketing Executive, joining an established and growing eCommerce Retail brand in Gateshead.
We're looking for a creative individual who can express each brand's individuality through email, whilst being able to analyse effectively and use data to inform the
future direction of email. A strong understanding of data and performance, the ability to report effectively on key metrics as well as a commercial mindset are key to this
role. Creative flair and copywriting skills are essential.
Email Marketing Executive duties:
- Planning, designing and implementing email marketing campaigns to engage new and returning customers and generate sales. This includes single sends, automated journeys and transactional emails.
- Evaluate, test, report on and optimise emails using performance metrics, turning insight into actionable recommendations.
- Build a strong understanding of our audience.
- Develop a long-term email marketing strategy including automation, marketing sends, data hygiene, customer retention and cleansing as well as database growth.
Essential experience:
- Experience in email marketing and automation,preferably in an eCommerce environment.
- Strong copywriting, proofing and communication skills.
- Knowledge of HTML and responsive email design, with a focus on mobile-first and dark mode.
- Strong working knowledge of email marketing platforms, preferably Dotdigital or Klaviyo.
- Good working knowledge of the Adobe Creative Suite, namely Photoshop.
- Strong reporting and analytical skills.
- Creative flair.
- Respond quickly to changing demands and demonstrate strong skills in prioritisation and time management.
You'll stand out if you have any of the following:
- A recognised marketing qualification.
- An interest in Retail
- General knowledge and/or experience in other areas of digital marketing
- Understanding of ISPs, deliver ability, whitelisting and blacklisting as well as advertising codes of conduct and GDPR.
