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Central Employment are working with an established EdTech organisation, as they look to appoint an Email Marketing Executive, joining there in-house Marketing function in Tyne & Wear.
Email Marketing Executive job profile:
You will play a key role in developing and executing email marketing campaigns, optimising digital engagement, and enhancing our customer journey. This role requires a strong understanding of email marketing platforms, audience segmentation, and digital marketing best practices to drive lead generation, customer retention, and brand awareness.
Key Responsibilities
- Develop and manage targeted email marketing campaigns to drive engagement, leads, and renewals.
- Work with the wider marketing team to create compelling email content, including subject lines, body copy, and CTAs.
- Optimise email campaigns through A/B testing, segmentation, and performance analysis.
- Manage the email marketing automation platform, ensuring workflows, triggers, and journeys are aligned with customer touchpoints.
- Monitor and report on email marketing KPIs, including open rates, click-through rates, and conversions.
- Collaborate with the sales and customer support teams to refine email messaging and campaign strategies.
- Support SEO initiatives, ensuring email content aligns with best practices for organic visibility.
- Maintain and update website content using the CMS, ensuring messaging consistency and usability.
- Analyse digital marketing performance, using insights to refine strategies and improve results.
- Keep up to date with industry trends and digital marketing innovations to enhance campaign effectiveness.
Requirements
- Proven experience in email marketing, digital marketing, or a related role.
- Strong knowledge of email marketing platforms
- Familiarity with SEO best practices and website content management systems.
- Data-driven mindset with the ability to interpret campaign performance metrics.
- Excellent copywriting and proofreading skills with attention to detail
