Digital Marketing Manager

About Us: The Hearthstone Group is a dynamic and innovative real estate fueled company committed to delivering exceptional products/services to our clients. We are seeking a passionate and results-driven Digital Marketing Manager to join our team and help us enhance our online presence and drive business growth.

Job Summary:The Digital Marketing Manager will be responsible for developing, implementing, and managing our digital marketing strategies to increase brand awareness, drive traffic, and generate leads. The ideal candidate will have a strong background in digital marketing, a creative mindset, and the ability to analyse and optimise marketing campaigns.

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with business goals and objectives.
• Campaign Management: Plan, create, and manage digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
• Analytics & Reporting: Monitor, analyse, and report on the performance of digital marketing campaigns, using insights to optimise and improve results.
• Content Creation: Oversee the creation of engaging and relevant content for various digital platforms, including website, blog, social media, and email newsletters.
• SEO & SEM: Implement and manage SEO strategies to improve organic search rankings and drive website traffic. Manage PPC campaigns and budget allocation.
• Social Media Management: Develop and execute social media strategies, including content planning, posting, and community engagement.
• Email Marketing: Design and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Collaboration: Work closely with internal teams, including sales, design, and product development, to ensure alignment with overall business objectives.
• Market Research: Stay up-to-date with the latest digital marketing trends, tools, and best practices. Conduct market research to identify opportunities and threats.

Requirements:

• Experience: Proven experience (minimum 1 year) in digital marketing, with a track record of successful campaigns and projects.
• Skills: Strong understanding of digital marketing channels, tools, and best practices. Proficiency in Google Analytics, Google Ads, social media platforms, and email marketing software.
• Education: Bachelor’s degree in Marketing, Business, or a related field. Professional certifications in digital marketing (e.g., Google Ads, HubSpot) are an advantage.
• Creativity: Ability to think creatively and strategically to develop innovative marketing solutions.
• Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Communication: Excellent written and verbal communication skills with the ability to present ideas and results effectively.
• Project Management: Strong organisational and project management skills, with the ability to manage multiple projects simultaneously.