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Performance Marketing Manager - US & UK Markets
Location: RochesterFull-Time | Competitive Salary + Benefits
Are you a data-driven marketer with a passion for scaling customer acquisition and revenue growth? Do you thrive in a fast-paced environment, optimising paid media campaigns across multiple platforms? If so, we want to hear from you!
We're looking for a Performance Marketing Manager to drive digital growth in the US and UK markets, leading paid media strategy, execution, and optimisation to maximise ROI while maintaining brand consistency.
What You'll Do:
Develop & execute performance marketing strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and emerging ad platforms.Optimise campaigns for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV).Leverage A/B testing and experimentation to refine ad creatives, landing pages, and audience targeting.Monitor & analyse performance using Google Analytics, Meta Business Suite, and third-party attribution tools.Manage digital marketing budgets across both markets, ensuring efficient spend allocation for maximum impact.
What You'll Bring:
3-6 years of experience in performance marketing, paid media, or growth marketing within a fast-paced, commercial environment.Proven track record of running ROI-focused paid campaigns across Google, Meta, LinkedIn, and emerging platforms.Hands-on experience with conversion tracking, attribution models, and media buying strategies.E-commerce or D2C experience is a plus!Strong analytical skills with expertise in Google Analytics, Looker, Power BI, or similar tools.Solid understanding of customer journeys, remarketing funnels, and audience segmentation.Excellent communication and project management skills, with the ability to juggle multiple priorities.A creative, commercially savvy, and data-driven mindset, always seeking ways to improve and scale performance.
If you're ready to drive performance marketing success and make a measurable impact, please apply with an up to date CV, preferably in word format with a cover letter outlining your relevant experience and explaining why you are interested in this role. Alternatively email Lucy at for further information.
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