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I am seeking a dynamic Marketing Lead to spearhead my client’s marketing efforts and drive the business strategic objectives forward. With a current turnover of £15 million and a goal to reach £20 million in the next three years, this role is pivotal in shaping the marketing strategy and enhancing brand presence. The ideal candidate will be a visionary leader with a construction/manufacturing background, a knack for strategic planning and a passion for excellence in marketing. This role is onsite with an early finish on Friday.
Day-to-day of the role:
• Lead and direct the marketing team, ensuring a cohesive and effective approach to marketing strategies.• Oversee the development and execution of marketing plans, including digital campaigns, social media, direct mail, and brochures.• Collaborate with external marketing agencies for website updates, content creation, and email marketing campaigns using Mailchimp.• Streamline processes and clarify roles within the team to enhance efficiency and effectiveness.• Plan and execute trade shows and exhibitions to boost brand visibility and engagement.• Conduct a comprehensive assessment of all marketing channels to ensure optimal use and performance.• Develop and maintain a content strategy that includes current photos, video testimonials, and regular updates across platforms, particularly LinkedIn.• Utilise tools like Sales Navigator for lead generation and to enhance direct marketing efforts.• Evaluate the effectiveness of marketing strategies and adjust plans as needed to meet business objectives.
Required Skills & Qualifications:
• Proven experience as a Marketing Lead or similar leadership role in marketing.• Strong leadership qualities and excellent interpersonal skills.• Strategic thinker with a proven track record of increasing revenue through innovative marketing strategies.• Experience managing a marketing budget and making data-driven decisions.• Proficiency in digital marketing tools and platforms, including LinkedIn, Mailchimp, and Sales Navigator.• Ability to work collaboratively across teams and with external partners.• Creative and analytical mindset with the ability to assess effectiveness of marketing initiatives.
Benefits:
• Structured working hours with early finish on Fridays.• Opportunities for professional development and growth within the company.• Dynamic and supportive work environment.
