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I am seeking a proactive and experienced Digital Marketing Specialist for an amazing charity in Medway! This role is ideal for someone who has a strong background in digital marketing, ideally within the charity sector (not essential), and is passionate about using their skills to drive engagement and fundraising efforts.
Day-to-day of the role:- Spearhead all aspects of digital marketing including content strategy, social media management, website oversight, and email marketing.
- Lead the creation and execution of multi-channel marketing campaigns for high-profile fundraising events, aiming to significantly increase brand awareness and attendance.
- Direct the rebranding initiatives of the organisation, ensuring alignment with strategic goals and enhancing market position.
- Manage the charity’s CMS (WordPress) and oversee the redesign of newsletters, incorporating high-quality, long-form content to boost donor engagement.
- Optimise campaign performance by managing analytics and implementing data-driven strategies to enhance effectiveness.
- Implement workflow automation tools to streamline operations, thereby improving efficiency and productivity within the marketing team.
- Drive the success of major charity events, leveraging innovative digital marketing tactics to double attendance and meet fundraising targets.
- Proven experience in digital marketing, preferably within the charity sector.
- Strong knowledge of CMS management, particularly WordPress.
- Experience with key digital marketing platforms and tools such as JustGiving, Enthuse, Adobe Express, Canva, Mailchimp, Squarespace, and Adobe Illustrator.
- Ability to lead and execute comprehensive digital marketing campaigns.
- Strong analytical skills to oversee campaign performance and implement improvements.
- Creative and strategic thinking with the ability to manage multiple projects simultaneously.
- Competitive salary package.
- Opportunities for professional development and growth.
- Dynamic and supportive work environment.
- Flexible working
Apply now for immediate consideration!
