Social Media & E-Commerce Marketing Manager

Social Media & E-Commerce Marketing Manager

Overview - Social Media & E-Commerce Marketing Manager

A prominent player in the luxury asset finance, boutique retail, and e-commerce sector is seeking a dynamic, results-driven Social Media & E-Commerce Marketing Manager. This role is ideal for a marketing professional with a proven track record in driving engagement and sales through innovative content, strategic campaigns, and collaboration with both agencies and internal teams.The company specializes in high-value luxury goods, offering asset financing, retail, and e-commerce services. With a strong presence in luxury retail and plans for significant expansion, this is an excellent opportunity to join a forward-thinking, high-growth company.

Key Responsibilities - Social Media & E-Commerce Marketing ManagerSocial Media Management• Develop and implement comprehensive social media and e-commerce strategies.• Create engaging, platform-specific content for Instagram, Facebook, TikTok, LinkedIn, and others.• Drive audience growth and engagement, directly translating activities into sales.• Regularly visit store locations for localized content and campaign collaboration.• Define Social Media KPIs, analyze performance data, and prepare detailed reports with actionable insights.Collaborations with Agencies, Media, and In-house Marketing• Monitor competitor activity to maintain a competitive edge in the luxury e-marketing landscape.• Work with external agencies to optimize Google Ads and develop paid advertising strategies.• Oversee website enhancements, ensuring platforms are user-friendly, visually appealing, and up-to-date.• Collaborate with SEO agencies on keyword targeting and content priorities.• Act as the primary liaison with PR agencies to maximize media exposure through various channels.• Build relationships with influencers, celebrities, and TV production teams to amplify promotions.• Manage and improve the company’s app in collaboration with app designers.• Create copy and supply imagery for advertorial campaigns and blogs.• Plan and execute remarketing campaigns to re-engage customers, including abandoned cart initiatives.• Monitor customer reviews on platforms like Trust Pilot and Google, responding as necessary.

Required Skills & Attributes

1. Proactive Mindset: Ability to identify opportunities and implement creative solutions independently.2. Strategic Thinking: Strong understanding of audience segmentation and content performance analytics.3. Adaptability and Agility: Thrive in a fast-paced, dynamic environment with evolving priorities.4. Project Management: Exceptional organizational skills to manage multiple campaigns and deliverables.5. Creativity and Innovation: Produce original, engaging content that supports brand growth.6. Analytical Skills: Proficiency in analyzing campaign data and reporting actionable insights.7. Communication and Collaboration: Excellent verbal and written communication, with cross-team effectiveness.8. Social Media Expertise: In-depth knowledge of social media platforms, tools, and trends.9. Experience: 4+ years in social media and digital marketing, with expertise in SEO, PPC, and website management.

Additional Information - Social Media & E-Commerce Marketing Manager• Location: Based in Guildford, with regular visits to other locations.• Hours: Full-time, Monday to Friday, 9am to 5pm, with occasional weekend or extended hours.• Annual Leave: 28 days (including Bank Holidays), increasing by one day per year of service, up to 33 days.• Salary: Dependent on experience.• Bonus: Eligible after 12 months of service.• Pension: Auto-enrolled company scheme.• Other Benefits: Staff discount (conditions apply), Long Service Award.

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The job title and description in this advertisement may differ from the client's official job description/contract .We appreciate your interest in this role. E-Personnel Recruitment aims to acknowledge all applications, but due to the high volume of CVs we receive, this may not always be feasible.

You can apply with the utmost confidence to E-Personnel Recruitment directly, experts in both Permanent and Temporary Recruitment, and a proud member of the Recruitment & Employment Confederation (REC), the professional body for the recruitment industry. In the meantime, feel free to explore similar job opportunities on our website: e-personnelrecruitment.co.uk