Marketing Executive

Our client is looking for a Marketing Executive to take responsibility for implementing and supporting marketing activities as outlined in the company’s annual marketing plan, in alignment with the strategy set by the marketing management team.

As a Marketing Executive, you will provide general marketing support for our German business, delivering a variety of activities aimed at customer acquisition, retention, and re-engagement across both offline and online channels. Fluency in German is essential.

Key Responsibilities:

• Maintain and update our websites to ensure product and marketing content is current, accurate, regularly refreshed and optimised for search.
• Manage and implement our web content plan, ensuring the timely creation and upload of product and marketing content, including promotional landing pages, FAQs, advice articles, blog posts and product descriptions.
• Assist in regular "housekeeping" tasks to keep web content refreshed and up to date.
• Support our PPC specialist in the ongoing optimisation of paid search activities and SEO rankings. This includes implementing content improvement recommendations, identifying high-performing keywords for campaigns and monitoring competitor activity and content.
• Manage social media accounts by creating and publishing content and campaigns to increase followers and engagement.
• Research new ideas and competitor activity to continuously enhance our marketing strategies.
• Develop digital assets to support campaigns and for use on the website, in email marketing and across social media platforms.
• Ensure all content aligns with brand guidelines and maintains a consistent look, feel and tone of voice.
• Plan, create and execute email campaigns, including content and digital assets.
• Oversee automated email programmes, ensuring smooth operation and producing monthly/quarterly reports. Work with the team to identify and implement improvements.
• Provide marketing support for specific campaigns and sales initiatives to drive traffic, enquiries, leads and customer conversions.
• Collaborate closely with the Sales team to ensure sales follow-up, outbound activities, and other initiatives receive the necessary marketing input and support.
• Plan, execute, and report on marketing and sales activities for our online-only brand, focusing on increasing traffic, conversions and customer acquisition.
• Manage Amazon listings, content, and paid advertising to drive sales and maximise revenue.

Experience and Skills Requirements

• Strong organisational abilities, demonstrating effective time and workload management.
• Ability to prioritise tasks and work efficiently under tight deadlines.
• Exceptional attention to detail.
• Clear, concise, and professional verbal and written communication skills.
• Good understanding of marketing channels and processes.
• Analytical mindset with confidence in working with data.
• Approachable, adaptable, flexible, and responsive.
• A proactive, can-do attitude with the ability to work both independently and collaboratively to meet deadlines.
• A genuine interest in and passion for marketing.
• Creative, enthusiastic, and eager to learn and develop.
• A minimum of 18 months’ experience in marketing, preferably within a B2B environment.
• Ideally, experience with Google Ads and Analytics.
• Strong knowledge of campaign KPIs and an understanding of customer acquisition and data metrics.

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.