Communications and Insight Officer

Active Black Country is part of the national network of Active Partnerships.

We are principally funded by Sport England to work with local partners to create opportunities for people to be physically active, move more & play sport. We work with a diverse range of partners and manage several grant funding programmes & projects that aim to create opportunities for local people to be active.

To support the implementation of our programmes & projects we are seeking to appoint a Communications & Insight Officer. They will report to the Strategic Communications Lead to ensure Active Black Country’s website is up to date, producing stories and content for social media and a range of marketing channels. The role will involve promoting key stakeholder and community partner activities across the Black Country and ABC’s involvement, conveying insights and impact using a range of communication tools and platforms.

We are looking to appoint someone who also has the ability to extract key insights and learnings from our monitoring and evaluation processes to produce meaningful case studies and thematic reports that align with ABC’s strategic objectives.

This is a rewarding role that will suit someone who enjoys working with a range of partners and has some data management and report writing experience.

You will need to have excellent organisational and time management skills, with an ability to prioritise and meet tight deadlines as and when required, managing a number of projects at the same time.

The role will be based out of our offices in Halesowen, operating on a hybrid basis with some home-based working incorporated. Active Black Country encourages diversity to maximise achievements, good practice, innovation and impact, and we aim to ensure our organisation reflects the communities we aim to serve.

We especially welcome applicants from under-represented or marginalised groups including, but not limited to, people from ethnically diverse communities and those with a disability or long-term health condition.

Please see the role description & person specification attached. 

The Communications & Insight Officer will provide communications and marketing support across the thematic areas of the Active Black Country partnership and support the implementation of the ‘Creating an Active Black Country’ strategy.

They will report to the Strategic Communications Lead to ensure Active Black Country’s website is up to date, producing stories and content for social media and a range of marketing channels. The role will involve promoting key stakeholder and community partner activities across the Black Country and ABC’s involvement, conveying insights and impact using a range of communication tools and platforms.

Main Duties:

1. Develop creative content based on data and insights, telling the story of the benefits of being active (including new stories, reports and social media posts), for use on Active Black Country’s communications platforms.
2. Assist with embedding evaluation and learning across the team and coordinating data and insight reports, aligning with Active Black Country vision and objectives.
3. Play a role in the coordination of the Implementation Plan.
4. The Communications & Insight Officer will take a lead in online content creation and continuous development of the online and social media presence of Active Black Country. The role will include management of social channels, website, branding and PR, as well as the design of promotional materials and any outsourcing of design work to third parties.
5. Assist in production of various thematic reports, learning summaries & case studies to outline the progress and impact of programmes & projects, reflecting on important engagement and marketing metrics, identifying current trends and providing necessary advice.
6. To provide recommendations and guidance on marketing and communication practices.  
7. Support all staff and elected officers to meet the organisation’s marketing & communication objectives.
8. Be responsible and take reasonable care for the Health, Safety and Welfare of self and other employees and the public in accordance with Health and Safety Legislation and company procedures.
9. Adhere to the Data Protection Act. Confidentiality must be maintained at all times.
10. To adhere to all relevant Active Black Country Limited policies and procedures at all times.
11. Undertake such other duties as may be appropriate.

Person Specification:

1. Experience in report writing, plus content creation for online platforms, developing messaging for different audiences that inspires people to move more. Comfortable using and managing content management systems.
2. A genuine interest in the power of physical activity and movement to help people to improve their wellbeing.
3. Excellent organisational and time management skills, with ability to prioritise & meet tight deadlines as and when required, managing a number of programmes at the same time.
4. Articulate, concise, accurate written and oral communication skills.
5. Ability to take instruction from a number of people with ability to highlight where issues may arise in delivery of tasks to meet differing timescales and agendas.
6. Customer-focused approach with ability to communicate with internal/external partners.
7. Excellent computer literacy skills in office 365 - specifically Excel, and other project management tools.
8. Ability to meet objectives and work on own initiative.
9. Resilience and ability to work under pressure in a fast-paced working environment delivering high standards at all times.

Willingness and interest in keeping up to date with developments and trends in the Sport and Physical Activity sector.

To apply:

1. Please submit an up to date CV and an expression of interest explaining why you are interested in this role, detailing how you are a good candidate for this post and how you fulfil the person specification – we recommend that this is no longer than two pages.
2. The declaration form – but completion of the equalities section is not mandatory, this is requested for monitoring purposes in line with our commitment to equality and diversity;
3. Please submit your expression via the button below.

Please see full information on our website : https://www.activeblackcountry.co.uk/news/vacancy--communications-and-insight-officer/

Closing Date: 28 February 2025

We will be looking to hold interviews during week commencing 10 March 2025.

For an informal discussion on any aspect of the role please contact Mark Bisson (ABC Strategic Communications Lead.) mark.bisson@activeblackcountry.co.uk

We are always keen to work with applicants to make it easier for you to join the team. We can make adjustments where needed, perhaps due to a disability or sensory impairment or with digital access.