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We're looking for a Digital Marketing Data Analyst to join a growing business in Halifax. This is a fantastic opportunity for a data-driven marketer to take ownership of campaign performance, analytics, and reporting, helping to shape marketing strategies with valuable insights.
Client Details
You'll play a key role in optimising digital campaigns, ensuring data-driven decisions lead to improved engagement and business growth.
Description
The Role:
- Analyse data from digital marketing campaigns (SEO, PPC, email, social media) to track performance and identify areas for improvement.
- Monitor key metrics and KPIs such as traffic, conversion rates, and ROI, providing regular reports.
- Use tools like Google Analytics, Google Ads, and CRM systems to gather insights and optimise campaigns.
- Conduct A/B testing and analyse the impact of different strategies.
- Research market trends and competitor performance to support marketing decisions.
- Work closely with the marketing and sales teams to ensure data-driven decisions improve engagement and growth.
Profile
Digital Marketing Data Analyst - What We're Looking For:
- Experience in digital marketing analytics or a similar role.
- Strong understanding of Google Analytics, Google Ads, and SEO/PPC tracking tools.
- Ability to interpret data and present actionable insights.
- Experience with CRM platforms and email marketing analytics is a plus.
- A detail-oriented and analytical mindset, with a passion for data-driven marketing.
Job Offer
Digital Marketing Data Analyst - What's in It for You?
- A salary of 30,000.
- Based in Halifax, Onsite.
- A key role in shaping marketing strategies through data and insights.
- Work in a growing, fast-paced environment with a collaborative team.
