Social Media Strategist

The role of the Social Media Strategist is to develop the social media service of our agency. The ideal candidate will have a proven track record of working for a wide range of clients developing their social media presence in both organic and paid social mediums across a range of platforms including but not exclusive to Meta, LinkedIn, TikTok and Pinterest.

Key Responsibilities:

• Development - develop organic social media management for the agency.
• Build core relationships with key clients of varying levels and lead client contact for organic social media.
• Content creation- create, implement and manage high-quality and engaging content across all social media platforms, including Meta, LinkedIn, TikTok, and Pinterest.
• Create visual assets for the paid team.
• Showcase proficiency in using social media management tools and technologies for creation, scheduling and reporting.
• Reporting - ensuring all social activity is in line with the strategy and KPIs and reported monthly with effective measurement to showcase ROI.
• Pitching - work with the wider team on the preparation of integrated pitches.
• Ensuring our client satisfaction is always glowing and our output is to the highest standards.
• Deliver projects with excellence (error-free, on brief, on budget, on time).
• Financial management, forecasting, estimating and business generation.
• Assist and work closely with the paid team to influence paid social strategy.
• Develop and execute a comprehensive social media strategy aligned with business and our clients' overarching marketing strategy, brand identity and business goals.
• Identify target audience segments and tailor content to engage and grow these communities.
• Monitor and respond to comments, messages, and mentions in a timely and authentic manner. Utilise content from events or conferences for both the agency and our clients.
• Conduct market research to identify trends and opportunities for media growth
• Collaborate with internal teams to ensure cohesive messaging across all media channels
• Develop and execute comprehensive media plans to achieve marketing objectives
• Any other duty that may be required in line with the business needs

Skills and Experience:

• Minimum of 2 years of relevant agency experience required.
• Experience in content creation and video optimisation is required.
• Thrives in a fast-paced industry and company.
• Creative and commercially minded.
• Proven experience in managing social media accounts for B2B and B2C.
• Full understanding of the latest developments in social media.
• Enjoy managing their own workload and working with different teams.
• Driven, positive, proactive, upbeat and a team player willing to roll their sleeves up.
• Excellent communication and organisational skills with the ability to multi-task.

Place of work:

The role of Social Media Strategist is an office based role, with the possibility of also working from home.

Salary

£30K to £33K per annum, depending on experience and skill set.

Benefits

• Birthday day off
• Opportunities to attend industry events and conferences
• Pension scheme
• Casual dress
• On-site parking available
• Work for one of the most established and experienced agencies in the North of England, offering job security