Sales Manager

Sterling Recruitment Services are now recruiting for a Sales Manager to join a well-established fuel distributor based in Hartlepool.

Our client is a leading nationwide B2B provider of fuel management solutions, offering fuel cards to businesses nationwide. Their aim is to simplify fuel purchasing, improve expense management, and enhance operational efficiency.

The Role:

The Sales Manager will lead a high-performing, outbound B2B sales team, driving growth and customer acquisition for their fuel card offerings. They will be responsible for implementing sales strategies, overseeing the day-to-day activities of the sales team, and ensuring sales targets are met or exceeded. The ideal candidate will have a proven track record in managing outbound sales teams, with a focus on generating new business through outbound calling, LinkedIn outreach and email campaigns.

Key Responsibilities:

• Lead, motivate, and develop an outbound sales team to meet and exceed sales targets.
• Create a high-performance culture through coaching, development, and performance management.
• Implement effective sales strategies to increase fuel card applications targeting key industries and customer segments.
• Set clear targets, monitor team productivity, and ensure consistent performance. Conduct regular reviews to maintain high standards of sales activity.
• Provide ongoing training and support to develop individual skills, enhance team performance, and drive professional growth.
• Ensure all sales activities meet company quality standards. Review sales calls, emails, and LinkedIn outreach to maintain best practices and high conversion rates.
• Track key sales metrics, analyse performance data, and provide regular reports to senior management.
• Utilise CRM tools to track and manage sales pipeline and activity.
• Work with Marketing, Operations, and Customer Support teams to ensure seamless delivery of fuel card solutions.

Stay informed on industry trends, competitor activities, and customer needs to adjust sales tactics and remain competitive.

Demonstrable Competencies

• Team Leadership & Motivation: Leading, coaching, and developing a high-performing outbound sales team to meet or exceed sales targets.
• Sales Strategy Execution: Implementing effective sales strategies to drive growth
• Performance Management: Monitoring team productivity, setting targets, and adjusting strategies based on sales metrics and performance analysis.
• Coaching & Development: Providing ongoing coaching and development to team members, improving their skills and performance.
• Quality Control: Ensuring all sales activities meet company standards and best practices, maintaining high conversion rates.
• CRM & Reporting: Utilising CRM tools to track sales pipeline, manage activity, and generate reports to inform sales tactics and direction.

Behaviours & Experience

• Proven Sales Management Experience: At least 2 years’ experience managing outbound B2B sales teams, with a focus on achieving and exceeding sales targets.
• Sales & Strategy Expertise: Understanding of nationwide B2B sales processes and the ability to implement effective sales strategies.
• Results-Driven & Motivated: Focused on achieving business goals, exceeding targets, and driving growth for both the team and the company.
• Strong Organisational & Time Management Skills: Ability to prioritise and manage multiple tasks and team performance in a fast-paced environment.
• Effective Communication Skills: Excellent verbal and written communication skills, with the ability to influence, negotiate, and engage team members and customers.
• Customer-Centric Leadership: Ability to build strong relationships with customers and internal teams, ensuring customer satisfaction and retention.
• Proficiency in CRM & Microsoft Office Suite: Experience using CRM systems and proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
• Analytical & Data-Driven: Skilled in using data and sales metrics to drive decisions, adjust strategies, and improve team performance.
• Adaptability & Resilience: Ability to thrive in a dynamic, fast-paced environment while remaining focused on achieving results.