Marketing Manager

Marketing Manager

£Highly Competitive + Excellent Benefits

Hampshire

VR/10450

My client, a consumer focussed leader in their field, is looking for a new Marketing Manager to join their team in a varied, challenging position overseeing a broad array of marketing disciplines, leading an experienced team to achieve their goals

Your aim will be to empower your team to develop and execute integrated consumer marketing strategies and plans that will provide compelling, consistent and engaging experiences across all touchpoints including Paid Media, Owned Channels and Earned Media

Your role will involve:

• Developing and executing comprehensive marketing strategies that align with brand, business and consumer objectives
• Ensuring cohesive and consistent messaging and imagery across all channels
• Recommending best in class agencies, leading and managing agency pitch processes
• Deploying a measurement framework to ensure high quality deliverables are achieved
• Defining the role of Social Media across the organisation including the development of social and influencer strategies to enhance brand consistency, presence and engagement
• Defining the role of Paid Media across the business developing media strategies
• Leading and coaching the Performance Marketing Manager to plan, and manage paid media campaigns across digital and traditional channels
• Defining the role of traditional and trade PR across the business in partnership with the PR Agency
• Planning and executing events and partnerships to drive brand awareness and engagement
• Collaborating with Global Marketing teams to influence global toolkits to align with local brand strategies and plans
• Creating and localising content copy for all owned channels to ensure cultural relevance, consistency and accuracy
• Maintaining a consistent tone of voice on each brand and across all channels

You will be the ideal candidate due to your:

• Proven experience in agency, brand or consumer marketing managing brand budgets > £M
• Ability to demonstrate increasing levels of responsibility across successful integrated marketing campaigns
• Deep understanding of integrated marketing, including Paid Media, Marketing mix modelling, Social Media, Modern Influencer Marketing, Traditional PR, Events, Brand Partnerships, Content development and sampling
• Proficiency with digital marketing tools and platforms including CRM, Social Media, Retailer Platforms and Analytics Tools
• Previous experience of leading an ecosystem of agencies to successful campaigns
• Monitoring and control of £M A&P Media budgets
• Strategic thinker who can manage multiple projects and collaborate effectively across matrix in the UK and with Global Marketing
• Curious and creative with a natural ability to bring in fresh perspectives and best practices
• Ability to coach your team for high performance

This is a wonderful opportunity for an experienced, broadly skilled Marketing Manager to join an ambitious, forward thinking team in a varied, responsible position. Please apply now if this sounds like the role for you!