An exciting opportunity for a results-driven Digital Marketing Specialist to join my clients Head Office located in Havant.

As the Digital Marketing Specialist, you will be responsible for managing and optimising 2 websites, with a strong focus on driving revenue through these platforms.

You will develop and implement SEO, PPC, and SEM strategies to increase traffic, conversions, and sales. Working closely with the Marketing team, creating and managing digital campaigns, website content to enhance brand awareness, drive customer engagement and ultimately boost online revenue.

Responsibilities:

* Manage and optimise Products on websites to maximize conversions and sales

* Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic

* Create and manage PPC campaigns across platforms like Google Ads and Bing Ads to generate leads and sales

* Implement SEM techniques to enhance overall online visibility and revenue generation

* Produce and deliver engaging campaigns to increase brand awareness and drive traffic to our e-commerce platforms

* Create compelling product descriptions and landing pages to improve conversion rates

* Monitor, track and report on website performance, including traffic, conversion rates and revenue metrics

* Conduct keyword research and analysis for both SEO and PPC efforts, focusing on high-intent, revenue-driving keywords

* Optimise the user experience of websites to reduce bounce rates and increase time on site

* Implement and manage e-commerce tracking and analytics to identify revenue opportunities

* Stay up-to-date with the latest digital marketing trends and e-commerce best practices

* Collaborate with the sales team to align digital marketing efforts with overall revenue goals

* Assist with additional marketing duties as required to support revenue growth

Skills & Expertise Required:

* Proven experience in SEO, PPC, and SEM strategies with a focus on revenue generation

* Strong understanding of e-commerce principles and conversion rate optimisation

* Excellent analytical skills with experience in using data to drive decision-making

* Proficiency in web analytics tools (e.g., Google Analytics tools, SEMrush & Merchant Centre) and experience in setting up e-commerce tracking

* Experience with A/B testing and website optimisation tools

* Proficiency in graphic design software for creating compelling visual content

* Outstanding organisational skills and ability to manage multiple projects simultaneously

* Demonstrated experience in creating and managing successful digital marketing campaigns that drive revenue

Benefits

* Beautiful, friendly office environment and culture to match

* 36.5 hour week Mon to Thurs 9am - 5pm and Fri 9am - 4pm

* 33 days Holiday per year (including Bank Holidays)

* Pension Scheme

* Private Health

* Free Parking

INDCP