Digital Marketing Specialist

Digital Marketing Specialist

£30-40k + Benefits

Havant

VR/10445

As the Digital Marketing Specialist, you will be responsible for managing and optimising the websites for a well-established and successful organisation with a strong focus on driving revenue through ecommerce. You will develop and implement SEO, PPC, and SEM strategies to increase traffic, conversions, and sales. Working closely with the Marketing team, you will create and manage digital campaigns and website content to enhance brand awareness, drive customer engagement and ultimately boost online revenue

Your role will involve:

• Managing and optimising ecommerce websites to maximize conversions and sales
• Developing and executing SEO strategies to improve organic search rankings and drive qualified traffic
• Creating and managing PPC campaigns across platforms like Google Ads and Bing Ads to generate leads and sales
• Implementing SEM techniques to enhance overall online visibility and revenue generation
• Producing and delivering engaging campaigns to increase brand awareness and drive traffic to e-commerce platforms
• Creating compelling product descriptions and landing pages to improve conversion rates
• Monitoring, tracking and reporting on website performance, including traffic, conversion rates and revenue metrics
• Conducting keyword research and analysis for both SEO and PPC efforts, focusing on high-intent, revenue-driving keywords
• Optimising the user experience on websites to reduce bounce rates and increase time on site
• Implementing and managing e-commerce tracking and analytics to identify revenue opportunities
• Staying up-to-date with the latest digital marketing trends and e-commerce best practices

You will be the ideal candidate due to your:

• Proven experience in SEO, PPC, and SEM strategies with a focus on revenue generation
• Strong understanding of e-commerce principles and conversion rate optimisation
• Excellent analytical skills with experience in using data to drive decision-making
• Proficiency in web analytics tools (e.g., Google Analytics tools, SEMrush & Merchant Centre) and experience in setting up e-commerce tracking
• Experience with A/B testing and website optimisation tools
• Strong command of English - written and spoken
• Proficiency in graphic design software for creating compelling visual content
• Outstanding organisational skills and ability to manage multiple projects simultaneously
• Demonstrated experience in creating and managing successful digital marketing campaigns that drive revenue

This is an exciting opportunity within a supportive, busy team. Please apply now if this sounds like the role for you!