Back to search
CRM Marketing Executive – Holidays/TravelLocation: Hemel Hempstead – 2-3 times a weekSalary: £35,000 to £39,000 plus 10% bonus and benefits
The team you’ll be joining own the CRM calendar and operational CRM communications surrounding people’s holidays.
Everything you as the customer needs to know post booking, to when you go on your holiday and once you’ve returned.
The things which help the customer gain more enjoyment through pre-booking activities, restaurants, excursions, etc.
Information about their destination and things they need to know pre-arrival. Also any changes to their destination or things which may affect their trips.
As well as things which drive incremental revenue opportunities for the organisation.
Right through to post travel engagement and re-engagement to encourage further bookings.
This is the kind of multi-channel CRM journeys you’ll be delivering in this exciting role.
In addition comes the expansion of the CRM programme as the company looks to go beyond what’s largely been an email heavy programme to date. Looking to extend into channels like Whatsapp, SMS, in app and push notifications.
You’ll be helping to create these new journeys, pulling together campaigns from ideas to content, creative, test and learn as well as optimisation; through to campaign execution. So effectively the project management side of the campaigns themselves.
Organising what’s needed to get campaigns up and out the door, working with CRM ops teams on journey builds. Data teams on data strategy, segmentation and targeting. Creative and design teams on deciding, testing and refining what’s going into each campaign. So they ultimately achieve each objective.
You’ll be part of a CRM function of around 8 people total, split between CRM ops and CRM strategy and planning. With you being a part of the latter.
The business itself has been around a long time and has a very strong family centric ethos, which also translates to their approach to work/life balance.
The team are currently working through a programme of refreshing their customer journeys and associated CRM triggers and comms following the introduction of a range of new martech to the business which includes tools like Movable Ink.
Aiming to improve personalisation, relevancy and effectiveness of their campaigns. Which means you’re likely to get the opportunity to gain experience to CRM strategy projects, as the team collaborates to deliver this implementation.
Experience Necessary
- Must have a solid background within a consumer CRM environment
- An understanding CRM comms planning and CRM strategies, including journey planning
- Project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
- Knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
- A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
- Have a solid understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications
**Able to live and work in the UK unrestricted.**
Want to Apply? Here’s how:
You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Colin DoreeHead of Recruitment, DataBlue Pelican
