SonicJobs Logo
Left arrow iconBack to search

Customer Marketing Manager - FMCG

Reed
Posted 16 days ago, valid for 12 days
Location

Hereford, Herefordshire HR4 7PU, England

Salary

£50,000 - £60,000 per annum

info
Contract type

Full Time

Health Insurance

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

info
  • The position of Customer Marketing Manager is a full-time hybrid role based in Ledbury, Herefordshire, requiring 5+ years of experience in customer marketing within the FMCG industry.
  • The salary is competitive and includes a 10% performance-related bonus, along with various benefits such as private health insurance and a pension scheme.
  • The successful candidate will develop and implement annual customer marketing plans for the UK Grocery & Convenience channel, focusing on two prominent alcohol brands.
  • Key responsibilities include collaborating with marketing partners, managing in-channel marketing activities, and evaluating marketing ROI to inform future strategies.
  • The ideal candidate should possess excellent communication skills, a strategic mindset, and the ability to thrive in a dynamic environment.
Customer Marketing Manager
  • Job Type: Full-time, Hybrid (2 days per week in office)
  • Location: Ledbury, Herefordshire
  • Salary: Competitive with a 10% performance-related bonus

My client is looking for a Customer Marketing Manager to drive long-term brand growth for their Grocery & Convenience business. This role involves creating effective and industry-leading customer marketing programmes for two of their esteemed alcohol brands. With a retail sales value of £200m across the UK Off & On-Trade channels, this is an exceptional opportunity for a marketing professional to advance their career in the drinks industry.

Day to Day of the role:
  • Lead the development and implementation of annual customer marketing plans for the UK Grocery & Convenience channel, ensuring alignment with brand and channel strategies.
  • Collaborate with marketing partners and agencies to deliver best-in-class activity, including retailer media, e-commerce, and POS.
  • Support the sales teams by developing strategic partnerships and presenting marketing plans with creativity and impact.
  • Manage the full mix of in-channel marketing activity, ensuring brand visibility and availability.
  • Work with the Brand and Artwork Teams to develop creative assets for channel POS in line with brand guidelines.
  • Evaluate marketing activity to understand ROI and inform future planning.
  • Communicate activity plans to the commercial team and business engagingly and timely.
  • Manage annual investment forecasting and provide accurate quarterly spend estimates.
Required Skills & Qualifications:
  • 5+ years’ experience in customer marketing within the FMCG industry, ideally in Grocery & Convenience channels.
  • Excellent written, communication, and presentation skills.
  • Self-starter with the ability to organise and prioritise multiple tasks effectively.
  • Demonstrated leadership, teamwork, and analytical skills.
  • Strategic thinker and problem solver with a proactive and creative approach.
  • Adaptable and enthusiastic about working in a fast-paced and dynamic environment.
  • Strong collaboration skills and the ability to communicate well with others.
Benefits:
  • 25 days holiday plus bank holidays, Private Health Insurance with Bupa, Corporate Healthcare Cash plan – Level 1 cover, Share Scheme, Discretionary Bonus Scheme, Pension – 5% Employee, 3% Employer (increasing with length of service), On-site discount, On-site gym, On-site parking.

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.