Business Development Manager SaaS Retail Hospitality

Retail and Hospitality Software Business Development Manager (Mid-Market).

Hertfordshire. Commutable from Letchworth, Stevenage, Welwyn Garden City, St Albans, Potter Bar etc.

Highly Competitive + Comm/Bonus, based on experience + Comp Bens.

Applause IT are working with a growing and innovative software company based in Hertfordshire, specialising in creating cutting-edge Enterprise and SaaS solutions for mid-to-large tier retailers. Product offerings span retail and payment applications across stores, mobile, and web, alongside a Java-based micro services development toolkit.

With a customer base that includes renowned household name retailers across the UK, Europe, and the U.S., they are recognised as leaders in the retail technology sector.

Role Overview

As a SaaS Sales Manager (BDM), you will lead efforts to drive the adoption of our SaaS solutions among non-enterprise customers in the UK. This role suits a confident, results-driven sales professional with strong Retail tech SaaS sales expertise, excellent relationship-building skills, and the ability to deliver value-driven solutions.

Key Responsibilities

• Identify, prospect, and qualify potential non-enterprise clients in the retail and hospitality sectors.
• Build and maintain strong relationships with key decision-makers to drive deal closures.
• Present solutions clearly and persuasively, focusing on business value and outcomes.
• Collaborate with the marketing team to execute targeted campaigns and generate leads.
• Prepare proposals, negotiate contracts, and close deals to meet or exceed sales targets.
• Stay updated on product offerings, competitive landscape, and market trends.
• Provide client feedback to inform product development and road map decisions.
• Accurately manage and update the sales pipeline in the CRM system.

Qualifications and Skills

• Proven experience in SaaS sales, retail and/or hospitality sector experience a must.
• Has demonstrated success in achieving and exceeding sales targets in a B2B environment.
• Excellent communication, presentation, and negotiation skills.
• Ability to understand client challenges and articulate solutions in business terms.
• Collaborative mindset and proactive approach to problem-solving.
• Experience with mid-market businesses is highly desirable.
• Familiarity with CRM systems (e.g., HubSpot, Salesforce) and sales tools.

Why Join Us?

• Competitive salary with a performance-based commission structure.
• Opportunity to work with a fast-growing company at the forefront of Retail and Ecommerce SaaS innovation.
• Access to training and development programs to support your career growth.

Please send your CV now to find out more about this opportunity!