Marketing Manager

Marketing Manager - Growth and Revenue Generation Specialist

Full time, 37.5 hours per week

Hybrid with main base at our Head Office in Hessle, East Yorkshire, one day from home with travel to other office locations in Kent, and London frequency 3 to 4 times a month.

£45,000 - £48,000 per annum (dependant on experience).

The Good things you can get:

• Birthday day off work
• Pension Scheme
• Life Assurance
• Health cash plan
• Gym and retail discounts
• YuLife Wellbeing & ESG app
• Employee Assistance Programme and Virtual GP
• Family friendly policies including enhanced Mat/Pat leave and SPP
• Free Will writing service
• Employee Referral Scheme
• Employee Service Award Scheme
• Employee Volunteering and matched charitable donations
• Social events
• Personal & professional development budget
• Discounted Travel
• Educational trips

Who are we?

Pettitts Travel are a leading leisure travel operator with over 35 years of experience in providing high-quality, bespoke holidays, which feature iconic, imaginative, and immerse experiences that truly allow our customers to discover the destinations they travel to in a meaningful way.

Pettitts who are part of the CT Travel Group have now joined Good Travel Management to establish a new travel group, which is backed by the majority shareholder John Good Group.This strategic move will enable the acceleration of both travel businesses aggressive growth plans in the Business Travel, Incentive Groups & Events, Trade Missions and Leisure Travel.

The role

As part of this exciting change and next phase of our journey, we are now seeking an ambitious Marketing Manager to spearhead an aggressive growth-focused marketing strategy, with the primary goal of substantially increasing new enquiries and revenue generation. The successful candidate will be responsible for:

• Developing and executing a dynamic 12-month marketing plan aimed at accelerating business growth and maximising revenue potential in a B2C environment.
• Achieving ambitious targets for new client acquisition and existing customer engagement to drive significant revenue increases.

Key objectives of the role will be to:

• Boost brand visibility and market penetration to substantially increase new enquiries and leads across all channels.
• Optimise digital and traditional marketing channels to achieve exponential growth in website traffic and conversions.
• Collaborate with sales and product teams to implement targeted marketing strategies that maximise customer lifetime value and repeat business.

About you

• Proven track record in driving growth in a B2C environment is advantageous
• Strong commercial acumen with a focus on ROI and ability to demonstrate
• Ability to create momentum and make things happen
• Excellent creative and analytical skills
• Proficiency in data-driven decision making
• Experience in brand development and management
• Results-oriented with a strong focus on revenue generation
• Exceptional multitasking and prioritisation abilities
• Innovative thinker with a knack for identifying growth opportunities
• Team player with excellent communication skills but also able to work independently when needed
• Analytical mindset with the ability to challenge assumptions and drive continuous improvement
• Not afraid to challenge
• Strong self-efficacy

Diversity

We respect and value difference and seek to create an inclusive workplace which promotes and values the diversity of our employees. We believe in promoting an environment where everyone, from any background has access to the opportunities to grow and succeed.

Recruitment Agencies

Whilst we make every effort to directly source candidates for our live roles, we do have a very small, preferred supplier list on the occasion we may require additional support. We therefore do not accept speculative CVs and/or cold calls to our People Team or Hiring Managers.

GDPR

John Good Group care about your privacy and we are committed to processing your personal information in accordance with the GDPR Data Privacy Laws. By submitting your CV, you are agreeing to your personal data being retained in a secure location for up to 6 months to enable us to match and notify you of suitable opportunities. After this period your information will be confidentially destroyed.