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HEAD OF MARKETING COMMUNICATION FRANCHISES

ABL Recruitment
Posted 11 days ago, valid for 9 days
Location

High Wycombe, Buckinghamshire HP12 4HS, England

Salary

£104,500 - £76 per hour

Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • A major franchise business in the hospitality sector is seeking a Head of Marketing Communications: Franchisees to enhance engagement with franchisees.
  • The role requires an experienced leader with a minimum of 5 years in a communications or marketing position, particularly within a franchise environment.
  • The total compensation for this position is approximately £104,500, which includes a base salary of £76,000, a 25% bonus, and a £9,500 car allowance.
  • Key responsibilities include team management, developing an annual communications calendar, and ensuring alignment across all markets.
  • The position offers a hybrid work style with three days in the office and two days working from home, providing flexibility in hours.

Major franchise business within hospitality that is looking to grow its engagement with its franchisees. This is a delightful role for aHEAD OF (Marketing) COMMUNICATION: FRANCHISES in which you will oversee the refinement and improvement of current messaging to franchisees in order to increase engagement and generate excitement. You will be an established " storyteller" already and will support your team to generate excitement from franchisees. The role has a strong team management element and will only suit an experienced leader with an empathetic/kind coaching style to develop & retain the team. This role is regarded as a key senior level appointment and as such you will have plenty of autonomy . TITLE : Head of Marketing Communications: FranchiseesTeam : Marketing and PR/Comms teamSector : Restaurants and hotels franchise environmentLocation : High WycombeWork style: Hybrid ( 3 days in the office. 2 days wfh, Flexible hours)Salary Total comp of circa £104,500 (comprised of base salary of £76k + 25% bonus from summer, and £9500 car allowance)Sector : Major franchise business within hospitality that is looking to grow its engagement with its franchisees. This is a delightful role in which you will oversee the refinement and improvement of current messaging to franchisees in order to increase engagement and generate excitement. You will be a " storyteller" and generate excitement from franchise -owners as well engagement and enthusiasm from your team of 6. The role has a strong management element and will only suit an experienced leader with an empathetic coaching style to develop and retain the team. This role is regarded as a key senior level part of the Management Team and as such , you will have plenty of autonomy . DutiesSupporting the Communications & Director of Culture the role has three key elements, and you will directly manage a team of 6 within marketing and comms:

  1. Team Management
  • Lead the department and develop /coach/mentor the team of 6
  • Help the team celebrate the company and generate excitement and engagement
  • Support the messaging to deliver a clear vision, mission and company objectives
  • Developing and executing the annual Franchisee communications calendar
  • Ensure alignment and consistency across all markets and a compelling flow of stories throughout the year.
  • Driving excellence in storytelling across the team ( including presentation Decks)
  • Liaising with suppliers including digital and design agencies
  1. Reporting
  • All Board level communications: Report back to the Director and deliver the Annual Report and online Annual Business Review on time and within budget
  • Developing, analysing and reporting Franchisee communications KPIs at Board level
  1. Engagement through Technology
  • Day-to-day management of the new Franchisee engagement platform to ensure high

levels of engagement with FranchiseesREQUIREMENTS

  • Previous experience within a Franchise environment
  • Successful track record of working in a communications or marketing role
  • Experience in managing and using digital communications tools
  • Outstanding Powerpoint to create compelling decks

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In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.