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The applicant:
Responsible for developing & implementing the marketing strategy, campaign management and the management of multiple brands represented by the company
Manage all marketing for the company & activities within the marketing department
Establishing & monitoring the company's marketing budget as well as the budget for individual brands
Reporting on KPI's and overall return on investment
Creation and publication of all marketing material in line with marketing plans
Planning and implementing promotional campaigns
Preparing online, print & in-store marketing campaigns
Monitor and report on effectiveness of marketing communications
Liaising with suppliers and their marketing departments
Coordinate activities such as trade shows, in-store & event samplings & cooking demonstrations here in the UK and internationally
Develop & manage social media strategy in order to grow brand communities.
A good understanding of SEO, PPC & Paid Social. Attributes:
Degree in Marketing and/or CIM qualification is preferred
Previous experience in a similar role & industry sector
Strong project management/organisational skills.
Up to date knowledge of marketing best practice and an eye for creative marketing opportunities.
Good knowledge of Excel, Word & PowerPoint
Be able to effectively present and communicate marketing plans to the board & brand owners
Strong commercial aptitude
Essential skills:
- Driver's license
- Strong graphic design
- Background in the FMCG sector (candidates will be not be considered without a min of 2 years current experience in a similar role)
- Social media brand development
- Brand management (supplier facing) - monitoring and growth
- Event management
INDPERM
