Content Marketing Manager

Content Marketing Manager, £40-47k. Hybrid working, Horsham, UK.

This company create intuitive software to save time for small businesses. With big plans on the horizon, they are seeking a talented Content Marketing Manager to be part of a new content journey. This Content Marketing Manager will be creative, strategic, and data-driven, with a passion for technology and a proven track record of implementing or participating successful marketing campaigns.

Responsibilities of this Content Marketing Manager:

• Manage content programmes from start to finish.
• Create high-quality, value led content to drive demand generation efforts.
• Repurpose content to maximise content ROI across channels.
• Collaborate closely with subject-matter experts to craft original content across a diverse range of formats.
• Report on content performance and take a data driven approach to constantly optimise the content we create.
• Efficiently incorporate stakeholder feedback, making necessary amendments and rewrites while upholding quality standards.
• Report on content performance and proactively experiment with different ways to attract new users.
• Learn from what data tells you and optimise the future content that you write.

Requirements of this Content Marketing Manager:

• 2+ years experience in content marketing (ideally B2B SaaS tech).
• Experience in producing a wide range of content formats (from long form, to short form, to video, webinars, podcast etc.)
• You have a good understanding of demand generation and what works from a content perspective.
• You’re a storyteller who can make can balance creativity and strategic thinking.
• Hands-on approach to everything you do - you're willing to jump in and help others in the team as needed.
• Detail-oriented with a focus on producing high-quality content.
• Data-driven and highly analytical - you know how to get the best performance out of the content you produce and how to report on successes.
• Proficiency in SEO best practice and content optimization.
• Experience with marketing automation and analytics tools like Hubspot/GA4.
• Experience with CMS tools such as Hubspot is a plus.
• Experience managing the workload of external freelancers and agencies.
• Collaborative and open-minded - you care about quality and results.
• Capacity to work at pace, under pressure and manage multiple projects simultaneously.

If you are a passionate Content Marketing Manager, please get in touch quoting job reference ILS175.