CRM & Retention Manager

An award-winning company with over 25 years of heritage, dedicated to providing high-quality products.

This role requires a strategic and data-driven approach to maximise customer satisfaction and long-term loyalty. You will be a results-driven person taking responsibility for leading and overseeing customer relationship and retention efforts. 

The role involves developing and implementing strategies to enhance customer engagement, satisfaction, and loyalty. Responsibilities include project leadership, promotion planning, email & SMS marketing, subscription management, loyalty scheme management, and more.

Key Responsibilities:

• Plan, execute, and optimise promotional campaigns to drive customer engagement and sales.
• Develop and manage targeted marketing strategies using email and SMS marketing to enhance customer retention.
• Grow product subscriptions and manage the loyalty programme to encourage repeat purchases.
• Implement direct mail and push notification strategies to re-engage customers.
• Work closely with Customer Care and Warehouse teams to ensure enhanced customer experience.
• Monitor key performance metrics using analytics and reporting to refine strategies based on insights.
•  Oversee projects related to customer service platforms through the CRM to enhance user experience.

What’s on offer:

• Salary: £45,000 - £55,000
• Hours: Monday – Friday, 9am – 5pm
• Job Type: Full-time, in-office, permanent
• Location: outskirts of Horsham - must have your own transport due to accessibility of the location
• Opportunities for career development and growth
• Work as part of a genuinely collaborative team
• Relaxed office environment
• Company pension, additional holiday for your birthday

If you are a strategic thinker with a passion for customer engagement and retention, we would love to hear from you!

Harris Lord is acting as the Employment Agency for this vacancy.

Loyalty, Customer Retention, CRM, Customer Engagement, Customer Loyalty, Marketing Strategy, Data-driven Marketing, Customer Experience, Customer Relationship Management, Loyalty Programmes, Subscription Management, Email Marketing, SMS Marketing, Promotional Campaigns, Direct Mail Marketing, Customer Insights, Marketing Analytics, E-commerce, Retail Marketing, Digital Marketing, Brand Loyalty, Consumer Behaviour, Marketing Communications