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- Develop and update toolkits to support product sales.
- Create user and buyer personas.
- Research market trends and competitive environments.
- Collaborate with the marketing team to produce materials highlighting product features and benefits.
- Train sales teams on product benefits.
- Lead demand creation initiatives to raise awareness of our product range.
- Produce high-level sales tools such as case studies, references, and white papers.
- Manage internal announcements and ensure timely release of new information.
- Collaborate with cross-functional teams to prepare sales tools for product launches.
- Lead the development of strong value propositions for new products.
- Articulate the benefits of new products to the target market.
- Degree in marketing, product development, or a business-related field.
- Proven experience in product marketing, particularly in a product-focused role.
- Proven experience in B2B SaaS or ERP product marketing role
- Strong experience in developing white papers, case studies, benchmarks and brochures
- Ability to understand and convey technical software product features.
- Experience with the ERP industry is advantageous.
- Proficiency in data analysis to measure content strategy success and understand customer behaviour.
- Creative thinking and ability to generate innovative marketing ideas.
- Strong collaboration skills and the ability to work with cross-functional teams.
- Basic salary of up to £85,000 plus 20% bonus.Â
- Hybrid working with a very light touch to Head Office near Hungerford
- Competitive pension and lifestyle benefits
- Significant opportunity for career development in a growing business
