Job Title: Marketing and Recruitment Officer
Location: Gants Hill (IG2)
Salary: £22,500 - £24,000 per year (starting)
Job type: Full Time, Permanent - 37.5 hours per week.
Purpose of the role:
The role holder will be part of a team of marketing professionals dedicated to recruiting students to our college. This position involves direct communication with applicants, ensuring that all activities align with college policies, course start dates, deadlines, and expected cohort sizes.
Key Responsibilities:
Be actively involved in the marketing and promotion of the college and maintain accurate and up-to-date records of applicants' enquiries, applications and confirmations, as well as details of waiting lists, both for the present and future yearsEnsure all potential students' related enquiries receive a professional and efficient reply.To convert customer enquiries into course bookings by identifying their needs and matching our products to give a best-fit solution in line with our standards and targetsTo make changes to booked courses and handle the necessary administration relevant to bookingsTo resolve customer complaints at the first point of contact wherever possible
Marketing:
Develop a good knowledge of the courses offered by the college including knowledge on the entry requirements, eligibility criteria for student finance, student finance application process and various policies and proceduresAttract potential students using sales, business development, marketing and networking techniquesOrganise and attend creative promotional events/open days, workshops, seminars, and events engaging directly with potential students on a one-to-one and group basisIdentify and approach potential students who may be interested and able to pursue higher education at the collegePrepare and deliver presentations to potential students
Recruitment:
Ensure clear measures are in place to report against agreed recruitment targets, including stating marketing tactics that effectively deliver the recruitment targetsRecruit agreed targets suitably qualified students to study courses at the collegeWork with the Marketing and Recruitment Manager, marketing and recruitment officers, admission officers and other relevant staff to implement an annual UK student recruitment planReceive and review admission applications, screen applications and shortlist applicants against pre-defined criteriaEnsure the student's application is complete and contains all necessary supporting documentsCreate a shortlist of potential students and support the organisation of interviews and diagnostic tests for potential studentsInform candidates of the results of their interviews and diagnostic testsPerforming any other tasks or activities that fall within the overall scope of the job
Other General College Duties:
Work flexibly as part of the College teamto ensure the smooth running of the College's premises and facilitiesParticipate in training and team development activities to develop and update skills and knowledgeDemonstrate how the College Health and Safety Policy and priorities are implemented within the department.Demonstrate how the College Equality & Diversity Policy is implemented within the department and how this is illustrated throughout all aspects of your work.
Person Specification:
The successful candidate should have the knowledge and competence required for standard acceptable performance in carrying out this role.
The Marketing Officershould possess:
- Excellent organisational, promotional and time management skills
- Ability to work as part of a team and collaborate with other staff
- Excellent communication skills (written and oral)
- Knowledge of Word, Excel and Power Point
- The ability to work effectively under pressure and tight deadlines
- Customer service skills
- Attention to details
How to Apply:
Interested candidates are invited to submit their CV and a Cover Letter detailing their relevant experience and qualifications.
Candidates with experience or relevant job titles of: Marketing Executive, Marketing Manager, Digital Marketing Manager, Recruiter, Talent Attraction, Talent Acquisition, Recruitment Specialist, Talent Management, will also be considered for this role.
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