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About the Role
Are you a data-driven digital marketer with a passion for education? Exams Ninja is seeking a Senior Digital Marketing Executive to lead growth and drive a 3x revenue increase through innovative digital strategies. If you thrive on seeing the real-world impact of your work, this role is for you!
About Exams Ninja
Exams Ninja is revolutionising university admissions test preparation. Our mission: empower ambitious students with expert-led resources and cutting-edge technology. As a fast-growing, innovation-driven company, we challenge ourselves to redefine education every day.
Key Responsibilities
- Marketing Plan Execution - Assist in developing and implementing strategies to enhance brand awareness and website traffic.
- Conversion Funnel Optimisation - Design and refine funnels to drive registrations, convert free users, and promote additional services.
- Budget Management - Manage a five-figure marketing budget to maximise ROI.
- Campaign Management - Plan, execute and optimise campaigns using performance data.
- Content Strategy - Work with the content team to develop engaging marketing materials.
- Analytics & Reporting - Track key metrics and generate insights to inform strategic decisions.
Required Skills & Experience
- 3+ years in education marketing, preferably in B2C SaaS or online learning.
- 3+ years in digital marketing, with expertise in:
- Email marketing
- Paid advertising
- Conversion rate optimisation
- Strong analytical mindset with a test-and-learn approach.
- Proficiency in Google Analytics & Microsoft Excel.
- Solid understanding of marketing funnels and customer conversion strategies.
- Self-starter with the ability to work independently.
- Experience with WordPress and web design principles.
Core Values
At Exams Ninja, we embrace:? Inspirational Teaching - Making a real impact on students’ success.? Excellence - Striving for the highest standards.? Commitment to Growth - Continuous learning and professional development.? Passion for Education - Shaping the future of learning.? Mentoring & Support - Fostering a collaborative, growth-driven environment.
What We Offer
? Remote Flexibility - Work from anywhere, with one in-person team day per month (Oxfordshire).? Autonomy & Impact - Influence company direction & take ownership of projects.? Training & Mentorship - Ongoing professional development.? Exclusive Perks -
- Annual ski trip
- Team retreats & celebrations
- Luxury Christmas party at an Oxford/Cambridge college
- Performance-based bonuses & incentives
Who Should NOT Apply?
? If you don’t prioritise data-driven decisions.? If you’re reluctant to engage with technology.? If you lack initiative or prefer to work passively.
Salary & Benefits:
- £30,000 - £37,000 per year (OTE) DOE
- 28 days annual leave (increasing to 33 after 5 years)
- Paid Sick Leave & Parental Leave
- 3-5 Days Paid Study Leave
- Enhanced Paternity Leave (6 weeks at 90%)
Location: Remote (5 days WFH) with one monthly team day in Oxfordshire (lunch included!)? Full-Time | 40 hours per week
We use a video interview tool that increases your chances of getting hired by 30%! After an initial suitability check, you'll receive a link to answer 7 questions in your own time. This will be shared with the hiring team, so please complete it as soon as possible.
