Ecommerce Manager

Delighted to be working exclusively with an award-winning business based in West Norfolk to recruit a results-driven E-commerce Trading Manager to join their team.

The E-commerce Trading Manager role is responsible for driving the commercial success of their online store. This role involves managing the day-to-day trading performance, optimizing the user experience, and ensuring revenue growth through effective merchandising, promotional strategies, and data-driven decision-making. The role works closely with marketing, operations, content, and development teams to enhance the customer journey and maximize conversion rates.

Trading & Performance Analysis

• Manage the P&L of the e-commerce store, ensuring revenue and margin targets are met through appropriate KPI management and performance improvement measures.
• Complete regular sales and performance forecasts, reporting this back to the wider business.
• Track and analyse website performance, sales trends, and key metrics (e.g., conversion rates, AOV, traffic, and bounce rates). 
• Use analytics to identify opportunities for growth, optimise product positioning through effective visual merchandising, and improve on-site merchandising.
• Prepare and present trading reports with insights and recommendations for senior management.
• Manage and liaise with our paid media agencies to coordinate budgets, targets, and performance improvements on a consistent basis.

Visual Merchandising & Product Management

• Oversee the activity and merchandising of the website, ensuring product descriptions, imagery, and product information are correct. The ideal candidate would have experience in optimizing these areas to enhance conversion rate.
• Ensure optimal product categorization, cross-selling, and upselling opportunities, implementing and managing tools as necessary.
• Work with the buying and merchandising teams to plan product launches and ensure timely availability. sales.

Promotions, Campaigns, and Marketing

• Plan and execute seasonal promotions, sales events, and marketing campaigns.
• Collaborate with marketing teams to drive traffic through SEO, PPC, email, and social media.
• Work with the Merchandising team to ensure pricing is accurate and competitive, including discount positioning.
• Communicate and manage our external paid media agencies to ensure they have the appropriate budget, targets, and information to hit our sales targets.
• Work closely with the brand team to ensure campaigns are appropriate and on-brand, enhancing the overall position of the brand.

Customer Experience (UX) & Conversion Optimization

• Ensure a seamless and user-friendly shopping experience, optimizing the site’s layout, navigation, and checkout process.
• Collaborate with UX designers to A/B test and implement changes that increase our conversion rate.

Team Leadership & Stakeholder Management

• Manage a team of digital executives, appropriately guiding their development and workload.
• Work cross-functionally with tech, buying/merchandising, logistics, customer service, and creative teams to ensure smooth operations.
• Act as the point of contact for paid media and CRM agencies.
• Take the lead on coordinating and driving forward e-commerce sales performance.

What's in it for you?

Offering an attractive salary along with a competitive benefits package.

Interested?

Please call Michelle Topley on or email your CV to . Alternatively apply online.