Head of Marketing

Role: Head of Marketing

Location: Based locally in the Midlands/ Yorkshire as travel to sites required

Salary: £65,000K-£80000K DOE

Hours: Monday- Friday

Benefits:

• Bonus potential of 30%
• Car allowance of £500 per month
• 5% pension contribution
• 25 days holidays per annum plus bank holidays
• Flexible working

Position Overview:

Elevation Recruitment are excited to be exclusively recruiting for Prism Healthcare. Prism Healthcare Group has been transforming care for almost forty years. Their journey began with a commitment to support those in need from childhood to their golden years through working with healthcare professionals. Innovation, quality, and customer-centricity have paved the way for their success.

As they look to the future, their history serves as a strong foundation, propelling them forward to continue shaping the future of care with cutting-edge solutions and unwavering dedication to improving the lives of individuals in need. Their Paediatric care key areas span across Homecare Long-Term care, Special Seating Dealers & Export.

Reporting to the Executive Leadership team member, we are seeking a Head of Marketing who will be responsible for driving the strategic marketing initiatives and daily operational marketing activities for the Group. This role requires a dynamic leader who will oversee, coordinate and execute the marketing efforts for the Group's key brands—Repose Seating, Harvest Healthcare, Smirthwaite, Prism Medical UK, and Oxford. The Head of Marketing will be supporting the Export Sales Team to enhance international market reach. This is a new role so a practical approach to executing tasks and putting in place new processes is required.

Key Responsibilities

Strategic Leadership

• Develop and execute a cohesive marketing strategy aligned with the Group’s overall business objectives.
• Ensure consistency in brand positioning, messaging, and visual identity across all brands in the Group.
• Analyse market trends, competitor activities, and customer insights to identify opportunities for growth.
• Lead the creation of annual marketing plans, budgets, and KPIs for each brand and the Group.

Team Leadership and Development

• Lead, mentor, and develop a team of brand / product managers, fostering a culture of collaboration and innovation.
• Drive the performance of the marketing team, ensuring delivery on new product launches and other campaign objectives.
• Act as a key point of escalation and decision-making for marketing-related challenges within the Group.

Marketing Execution

• Oversee daily marketing activities, ensuring campaigns, promotions, and product launches are executed effectively and on time, regularly executing tasks themselves.
• Collaborate with product managers to develop and implement marketing plans for new and existing products.
• Guide the development of marketing collateral, digital campaigns, and events to support brand and sales activities.
• Work closely with the Export Sales Team to develop tailored marketing materials and strategies for international markets.
• Manage the Group websites and drive the digital marketing strategy

Stakeholder Engagement

• Partner with senior leadership to align marketing efforts with overall business objectives.
• Build strong relationships with cross-functional teams, including sales, operations, and product development.
• Act as a brand ambassador at industry events, trade shows, and conferences.

Performance Monitoring and Reporting

• Measure the effectiveness of marketing campaigns and strategies, providing detailed reports to senior management.
• Monitor the ROI of marketing initiatives, ensuring efficient use of resources and budgets.
• Adapt strategies based on data insights and evolving market dynamics.

Key Competencies

• Strategic Thinking: Ability to see the big picture while managing complex, detailed marketing plans across multiple brands.
• Leadership and Team Management: Proven ability to lead diverse teams, foster collaboration, and achieve results.
• Practical Approach to Activities: Able to roll sleeves up and get work done themselves.
• Brand Management Expertise: Deep understanding of brand positioning, market segmentation, and product marketing.
• Data-Driven Decision Making: Strong analytical skills to interpret market data and translate insights into action.
• Communication and Influence: Excellent written, verbal, and interpersonal communication skills to engage with stakeholders at all levels.
• Adaptability: Comfortable navigating a dynamic environment and managing competing priorities.

Essential skills & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• A minimum of 8-10 years of experience in marketing leadership roles, preferably in the healthcare, manufacturing or product based distribution sectors.
• Experience in B2B Marketing.
• Experience of implementing new websites and CRM systems.
• Proven track record in managing multiple brands or business units.
• Strong knowledge of digital marketing, product marketing, and international market expansion.
• Experience working with Export Sales Teams or international marketing strategies is highly desirable.

Location and Travel

• Flexible with frequent travel to one of the hubs (Wakefield, Rotherham and Dudley), and other subsidiary sites, trade shows, and international markets.
• Open to hybrid working.

Please note any third party CVs will be directed to Elevation Recruitment Group as the retained partner for this role.