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- Leading on marketing opportunities for Health & Benefits GB.
- Working with our Health & Benefits team of consultants in a collaborative manner to develop materials that support growth opportunities.
- Supporting Request for Proposal (RfP) responses from clients and prospects.
- Network internally/externally and represent WTW at industry events as appropriate.
- Developing and maintaining all H&B propositions. Working with proposition owners, core business pillar leaders and GAL to ensure all documents and materials are stored in the right locations and updated to maintain relevant information.
- Maintain knowledge of latest WTW sales materials – value propositions, survey insights, correct format and style to apply through H&B materials.Â
- Stay abreast of industry best practices, emerging trends and innovations.Â
- Conduit for internal and external events, preparing materials, provide resources for presenters, follow-up activities and support with logistics.Â
- Driving and delivering marketing campaign activity, co-ordinating the necessary resources to ensure a success.Â
- Support and plan events, such as conferences, seminars, webinars etc. that facilitate business development opportunities.
- Utilisation of Dynamics CRM tool – Click Dimensions – to create and send mailers, campaign tracking, follow-up and success measures.
- Interface with external resources i.e. Cameron Wells agency to create and deliver marketing campaign materials such as Vendor24.Â
- Manage agreed budgets to complete activities, timelines and resources.
- Extend and develop external profile of WTW H&B – working with PR resources to develop and grow profile.Â
- Co-ordinating external membership with professional associations to drive and develop business development.
- Introduce thought leadership on LinkedIn and other channels working with subject matter experts to develop content to drive interest.Â
- Commercial focus to support H&B revenue growth aspirations.
- Develop profile within H&B and across other lines of business to promote H&B. Including key stakeholders, clients, partners, industry influencers.Â
- Collaboration – support activities to develop materials that will facilitate cross sell to existing clients.
- Provide regular updates and reports on campaigns and development of H&B materials.
- Ad-Hod tasks as requested by Senior Management.
- Excellent communication skills – written and oral communication skills.
- IT skills – MS Office and particular PP
- Deep knowledge in Health and Benefits, including benefits administration and flexible benefits as well as a proven track record for marketing support and successful initiatives in a large corporate environment.
- Interest and aptitude in keeping abreast of latest developments in global benefits approaches and contributing to the development of new tools and approaches.
- English language skills required and additional language skills a bonus.
- Proactive networking, internal and external.
- Ability to employ and understand digital technology and social media and identify new uses to improve business outcomes.
- Market knowledge / intelligence to help shape proposition and positioning.
- Strong and developed LinkedIn profile and experience.Â
- Proven ability to utilise CRM systems for marketing campaigns - MS Dynamics would be preferred.Â
