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An exciting opportunity for a Marketing, Brand Shopper Activation Lead has arisen in Surrey, working across a portfolio of recognised brands. The successful candidate will lead a small team, in delivering brand activations and driving strong relationships with FMCG retailers. This role will require physical office presence, 4 days per week, and will bring classical food/drink FMCG experience into a new category.
Client Details
A business with leading brands and the opportunity to lead a small team.
Description
The successful Marketing, Brand Shopper Activation Lead will be responsible for;
- Developing and implementing the brand activation and BTL strategy for the organisation.
- Managing the budget for BTL marketing and promotional activities
- Developing programmes and deliver highly targeted multi-channel campaigns for cross-sell and upsell.
- Understand and report against engagement programme KPIs, Forecast, track, analyse and report on activity.
- Leading a small team to deliver stronger retailer relationships and opportunities to deliver memorable brand experiences.
Profile
A successful Marketing, Brand Shopper Activation Lead should have;
- Proven experience in a similar role within the FMCG industry.
- Exceptional leadership skills and ability to manage a small team.
- Strong understanding of market trends and branding strategies.
- Excellent communication and presentation skills.
- The ability to demonstrate successes with key retail partners.
Job Offer
A competitive salary and the opportunity to work with recognised brands.
