Senior Web Analyst

Senior Web Analyst

Up to £60,000

Surrey

4 days WFH a week

Working with a scale up company who are heavily focused on health and well-being whilst also being very data led as an organisation. Join this organisation as they grow out their data and analytics function.

Job Summary:

I am looking for an experienced Senior Web Analyst with a strong background in Google Analytics (GA, GA4), Google Tag Manager (GTM), and expertise in tagging implementation. This role is critical to driving the digital analytics initiatives by implementing effective tagging, creating meaningful insights, and optimising digital experiences. The Senior Web Analyst will collaborate with cross-functional teams to translate business requirements into measurable KPIs, ensuring data accuracy, consistency, and visibility to drive impactful decisions.

Key Responsibilities:

• Lead Tagging Implementation: Oversee and manage end-to-end tagging implementations using Google Tag Manager (GTM), ensuring accurate and reliable tracking across all digital properties.
• Google Analytics Expertise: Utilise Google Analytics to monitor, report, and analyse website performance metrics, and identify key areas of improvement.
• Stakeholder Collaboration: Work closely with marketing, product, and development teams to gather requirements, define tracking needs, and implement tailored analytics solutions to meet business goals.
• Advanced Reporting and Analysis: Create detailed, actionable reports, dashboards, and insights for stakeholders that measure key KPIs, user behaviour, and conversion rates, helping guide strategic business decisions.
• Troubleshooting and Optimization: Identify, troubleshoot, and resolve tracking issues or anomalies within GA, GA4, and GTM, working with development teams as needed to ensure proper code and tag functionality.

Key Qualifications:

• Experience: Minimum of 2+ years of experience in a web analytics role, with demonstrated proficiency in Google Analytics (GA, GA4), Google Tag Manager (GTM), and tagging implementation.

Technical Skills:

• Strong expertise with Google Analytics (including GA4 setup, event tracking, and custom dimensions/metrics).
• Proficiency in Google Tag Manager (managing and troubleshooting tags, triggers, variables, and data layers).
• Analytical Mindset: Ability to convert data into actionable insights and communicate complex data to stakeholders in a clear, concise way.
• Communication: Effective verbal and written communication skills, with the ability to present technical concepts to both technical and non-technical audiences.